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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211
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XPRIZE Awards $15M In Global Learning Competition

socalTECH

According to XPRIZE, it decided to split the top $10M award in the competition between two winners-- Kitkit School , which has developed a learning program using a "game-based core"; and onebillion , a developer of "numeracy content" and literacy material.

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VIMBY Powers Walmart's Entrepreneurship Competition

socalTECH

VIMBY , the Los Angeles-based, online production studio created by Mark Burnett, is powering a new entrepreneurship competition from Walmart, the Get On The Shelf crowdsourcing competition. walmart vimby content hollywood production entrepreneurship startup product' Financial details between Walmart and VIMBY were not announced.

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NetDNA Targets Asian Content Delivery Network Services

socalTECH

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said its flat rate compares to the "hundreds or tens of thousands" of dollars that competitive CDNs charge for per-megabit acceleration. READ MORE>>.

Content 164
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Data Scientist Team Share Lessons Learned From Competition

Tech.Co

When you’re in a competition and on the spot, answering questions to industry experts can be a nerve-wrecking process. This competition required the team to answer “…questions on a Food and Nutrition data set that contained 28 features and 30,000+ rows. This article is courtesy of the Galvanize blog.

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Activision Offers Up $1M In Prizes In Latest Call of Duty Competition

socalTECH

Santa Monica-based videogame publishing firm Activision announced this morning that it is offering up $1 million in prizes at its upcoming Call of Duty Championship, a live video gaming competition which is now in its second year. gaming content game video videogame activision callofduty duty call' READ MORE>>.

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Silicon Beach Report Jan 23: Esports One Raises $3 Million to Help Viewers Make Sense of E-sports Competitions

L.A. Business Journal

Esports One raises $3 million to help viewers make sense of e-sports competitions; Snapchat to let users share content on other social networks; and Boring Co. pitches Culver City Council on tunneling plan.