Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
TechCrunch LA
SEPTEMBER 7, 2021
In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?
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