Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face?

Is your budget a forecast? When do you change mid-course?

Berkonomics

Yet, with the assistance of those in support such as the CFO, everyone in management must be aligned in a single direction, with the budget reviewed and updated annually as accomplishments, the marketplace, and even the competitive landscape change. Hold it! These are confusing terms.

Course 263

Meet Our Startup of the Year Competition Semifinalists: Picking Duck

Tech.Co

Among the participants that applied for the online competitions, only a progressed into the semi-finals. Tech.Co: What was the road like leading up to your initial pitch for the competition? Manubay: Leading up to the initial, local pitch competition we were pitching to family and friends for practice and for possible investment opportunity.

HipTraveler | Taking Startup Competitions by Storm

Tech Zulu Event

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school.

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off.

X Prize Foundation Opens Lab At USC

socalTECH

The X Prize Foundation , the nonprofit which is managing a number of prize-based competitions to spur on scientific research and innovation, said Wednesday that it is launching a new lab program at the University of Southern Califonia Viterbi School of Engineering.

USC 176

USC Launches Annual, $50K Entrepreneurship Prize For Engineers

socalTECH

The University of Southern California and wealthy engineer Fariborz Maseeh , now a hedge fund manager in Newport Beach, is announcing this week a $1M endowment, which will fund an annual, $50,000 prize for a business plan competition for the school's engineering students.

USC 228

Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. It’s obvious that we can be too late to these decisions of course. If — and it’s a big if of course — they can do that on the cheap, then why should an LP care at all?

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. The phone could be used for receiving incoming calls when in the restaurant, on the golf course or anywhere. In this case, the competition was not from a company but a new technology.

When Your Startup Business Plan Needs to Be Revised

Tech Zulu Event

Maybe a major company with deep pockets has embarked on a product line extension and is set to launch a product in direct competition with yours, or maybe, as with online gaming a few years back, the government decided to ban or sharply restrict your industry’s activities.

Can you overcome five risks and create wealth?

Berkonomics

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” And fifth: Competitive risk. . Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit.

Hack This: How Edmunds.com's Hackathons Are Inspiring Outside Innovation

socalTECH

We ended up, over the course of those three days, bringing in actual shoppers and consumers, and had a trade show, allowing those twelve teams to exhibit what they''d built and get feedback from actual consumers.

Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Instead, it’s the fierce competition from hometown startups like local favorite Bird that Lime wants to overcome through brick-and-mortar marketing. This, of course, comes with risks too, as electric scooters can be dangerous to the novice or uncoordinated.

Niche marketing works. Here’s how.

Berkonomics

Of course not. You’ll have less competition. Competition is good, but – if there are hundreds of businesses out there that already have gotten to and penetrated this niche – you’re going to find it hard to get through the marketing noise. Close.

High Functioning vs. Low Functioning Startup Boards

Both Sides of the Table

Here are some observations I have from this exposure: If a company moves from strength-to-strength with predictable outcomes, easy financings, low staff turn-over, limited competitive threats then the composition of the board probably doesn’t matter as much.

Who Should be on Your Startup Board?

Both Sides of the Table

Of course it happens all the time?—?especially This is the norm and unless you have a hugely competitive round it’s not worth fighting. This is not true in the majority of cases but rather when you have competition in your round and feel confident in using your leverage.

How to battle the dragon AND avoid the encounter.

Berkonomics

So when do we know which course to take? And if that new strategy is proved to be true, the five–hundred–pound gorilla in that niche just moved out of the way of many of its smaller competitors, leaving a market that will surely see a scramble of new competition in the near future.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. What a powerful set of three questions.

Sales 248

Understanding What’s Going on in #LATech

Both Sides of the Table

See in the end, in LA VC firms are far more collaborative than competitive. Of course we compete from time-to-time but you’re way more likely to find us binding together to build a great tech ecosystem than fighting or bad-mouthing each other.

How to Out Amazon, Amazon

Both Sides of the Table

Many of us learned about substitute products in undergrad economics courses. Of course branding is many things and this post doesn’t attempt a master class. We of course all instinctively know when we see a brand that is well established what it stands for?—?Warby

With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. Every aspect of his course was aimed at preparing his students to build, execute and run their own business.

Class 241

Finding Startup Developers - First Email Contact

SoCal CTO

Of course, this needs to be "elevator size" - 3 to 4 sentences. It's really hard to find and super competitive to find developers who are going to jump on a concept and build it. Here is the most recent version of an all too common email inquiry from a startup founder.

Email 195

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. Of course reciprocity matters so they would all leap into action.

Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. and there was certainly less competition from everybody pitching local merchant solutions.

Course 375

All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

Over the course of the first few months I saw a few people out on the street taking Birds and then a steady uptick in riders. You can expect some strong competition, but it’s unlikely that there will be 5 great scooter companies.

Talking to a VC About Your Competitors

Both Sides of the Table

Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. More likely if you say you have no competition you’re either not thinking hard enough or you’re being coy and avoiding the question.

Slides 358

Elon Musk Is Officially Building His Own Hyperloop

Tech.Co

Wired has a collection of a few warning signs that Musk was planning to move forward with his loop, and they’re not exactly subtle: “You could see this coming last month, of course.

Course 115

Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations.

The five kinds of risk in building your business

Berkonomics

Of course, there are external risks that cannot be controlled or predicted, but can be planned for as well –. Fourth is competitive risk , which consists of two separate risks.

How do you measure your effectiveness as a leader?

Berkonomics

For larger or later stage companies, it could be to increase market share through acquisitions with the attendant elimination of competition or increase in a company’s reach. There are many roads to Rio, so they say.

Money motivates.

Berkonomics

Of course money motivates. Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. What a title. But there is more to it then this.

Design 271

The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

The crypto in cryptocurrency is of course referring to cryptography on the ability to encrypt your transactions so they can’t be modified after they have been written to the blockchain. Of course anybody who says this publicly gets lambasted.

SMTP 343

Some Advice Before You Hit the Fund Raising Trail

Both Sides of the Table

But if there is nothing wrong with you then please don’t let early rejections alter your course. Of course you need to have answers to all of the hard questions that you know you can anticipate about your business?—?just Fund raising.

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

But of course customers will have to do some technical work to migrate products and will lose DataSift functionality that Twitter / Gnip does not possess directly. Twitter announced its acquisition of our competition Gnip almost a year ago.