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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

In the same year they won Business Insider’s Startup competition. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. In industry this is known as “yield management” and of course it needs to exist.

CTO Coach 359
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. This article originally appeared on Forbes HERE.

Marketing 233
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated.

Startup 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. SEO is seldom “free.”.

Metrics 346
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. And now, of course, UberSocial, Bill’s latest project. Too many entrepreneurs focus on dilution. Shopping.com. The Wedding Channel.