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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226
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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Of course, we all know there are no guarantees, and we like your passion and commitment to future results.

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Pick your pricing niche carefully. Defend it.

Berkonomics

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Innovation.

Pricing 197
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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business.

Course 85
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10 Course Corrections Every Startup Should Memorize

Startup Professionals Musings

The vision part is fine, but successful entrepreneurs have found that the extreme uncertainty of a new product or service usually requires many course corrections, or “pivots” to find a successful formula. Channel pivots usually require unique pricing, feature, and competitive positioning adjustments. Technology pivot.

Course 109
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The Changing Venture Landscape

Both Sides of the Table

We have global opportunities from these trends but of course also big challenges. Of course we can’t. On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. Hot, Flat & Crowded.” What Has Changed in Financing?