Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. In industry this is known as “yield management” and of course it needs to exist. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359

CTO Coach Google CTO Hire GRP Partners 359

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. But I’m investing on the assumption you will be successful, of course. If you’re not successful then who cares.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

He said it was better than the Yellow Pages because he would provide pricing transparency. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! And now, of course, UberSocial, Bill’s latest project.

Competition 350

Competition Idealab Product CitySearch 350