Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. In industry this is known as “yield management” and of course it needs to exist. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359

CTO Coach Google CTO Hire GRP Partners 359

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. They basically said, ‘Anybody who is a developer, come hang out here at Trada and we’ll give you coffee and food and a desk and Internet and you can plant here… and of course, some of those people (became) optimizers.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. But I’m investing on the assumption you will be successful, of course. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. But there are other reasons people churn – low product quality, inability to understand the value of the product, costs, competitive products, etc.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! And now, of course, UberSocial, Bill’s latest project. Google was clear that they WOULD NOT go into this business. Shopping.com. The Wedding Channel.

Competition 350

Competition Idealab Product Ideas 350