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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.

Marketing 379
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Of course, with social media marketing, trial and error is not the only way to fail. Because feedback from social media operates in real time, you don’t have to wait months for results. Marty Zwilling.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Of course, with social media marketing, trial and error is not the only way to fail. Because feedback from social media operates in real time, you don’t have to wait months for results. Marty Zwilling.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? ” Of course not. Now of course there’s a lot more that goes into building a brand like the fact that the founders of Luma have long reputations in our industry and people respect them. More strategic.

Marketing 389
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Structure.

Startup 150
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Social media as a marketing tool is here to stay, and is now widely accepted.