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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Companies that compete on price rarely compete against others who emphasize service or quality. What competition would you face?

Pricing 226
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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

That means starting your search through contract services sites, rather than conventional career hiring sites. Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions.

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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business.

Course 85
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Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

So, when do we know which course to take? And if that new strategy is proved to be true, the five-hundred-pound gorilla in that niche just moved out of the way of many of its smaller competitors, leaving a market that will surely see a scramble for new competition in the near future. Been skewered for slow customer service?

Resource 156
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Have you heard? Eyeballs aren’t everything.

Berkonomics

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. per registered user of ICQ, the early messaging service. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296