Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays? That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

SEPTEMBER 4, 2012

As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. We also raised fund for CPC advertising, which doubled sign-ups. So many people criticised this move, calling it “tyranny and unjust” Are you top in Africa as a social network or do you have competition? We’re a team of 5.

Social Network 100

Social Network Networking Advertising Startup 100