Remove Competition Remove Custom Development Remove Customer Remove Paid Search
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. If it worked in the Yellow Pages, why not on the Internet?