Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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