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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Trying to be all things to all people never works.

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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Every good entrepreneur I know has a “ proactive mindset.”