Remove Competition Remove Customer Remove Demand Remove Framework
article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”. Why buy MINE? .

Sales 226
article thumbnail

10 Creativity Mistakes Jeopardize Long-Term Survival

Startup Professionals Musings

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. In fact, people lower in the organization are often closer to the customer and have more insight into what works and what doesn’t.

Ideas 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recession-proof Pricing

SoCal Tech Calendar

Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. The need to provide "platform de jour" is complicated by a slowing economy and customer desires to maximize their purchasing dollar and to delay payments. See [link] (more).

Pricing 100
article thumbnail

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. This is important because the customers they serve (the red line) demand a product that meets their complex requirements.

Startup 376
article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”.

Sales 222
article thumbnail

10 Ways To Trample And Smother Business Innovation

Startup Professionals Musings

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. In fact, people lower in the organization are often closer to the customer, and have more insight into what works and what doesn’t.

Ideas 94
article thumbnail

8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand. Sometimes this pays off, other times it doesn’t.

Help 303