Startup Professionals Musings

MAY 24, 2013

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers.

Startup 80

Startup Framework Competition Pricing 80

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. This is important because the customers they serve (the red line) demand a product that meets their complex requirements.

Startup 376

Startup Framework Marketing Custom 376

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”.

Sales 222

Sales Customer Custom Pricing 222

Startup Professionals Musings

SEPTEMBER 8, 2010

One of the key sections of any business plan is the analysis of the competition. Investors take that to mean either 1) there is no market for your product, or 2) you don’t understand the concept of business and competition. It will certainly also decrease profitability over time, as well as test your sustainable competitive advantage.

Startup 86

Startup Competition Pricing Framework 86

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously).

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

AUGUST 21, 2013

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JULY 24, 2012

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Tech.Co

MARCH 1, 2018

That’s why Canecto developed a cutting-edge, AI framework designed to be a web analytics assistant and help provide owners relevant insights around their customer base and learn how visitors interact with their content. Price: $1.99 Tapping into a niche community is part of Quirktastic Media’s competitive advantage.

Startup 80

Startup Mentor Platform Help 80