Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). The display side is called pay per action (PPA) or pay per lead (PPL). Campaign setup and ad copy writing.
90 
Let's personalize your content