Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

Can you overcome five risks and create wealth?

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. And fifth: Competitive risk. .

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel. In this case, the competition was not from a company but a new technology.

Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company

InfoChachkie

Patents held by startups generally have a limited ability to reduce competition. The average time required to obtain a patent is 36-to-40 months, during which there is no guarantee your adVenture will ultimately receive patent protection. No Patents, No Interest.

Hire for your core. Partner for the rest.

Berkonomics

By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers.

Fixing Tech’s Gender Problem Starts With Company Culture

InfoChachkie

One of these bright lights is Santa Barbara-based HG Data - developers of the world's largest competitive-intelligence database. <Note: Our customers are some of the world's largest, most diverse organizations on the planet, such as IBM, HP and Dell.

The 5 Criteria That Matter When Evaluating A College Entreprenurial Program

InfoChachkie

Ask: How many patents were filed by students and faculty during each of the past five years? How active (and helpful) is the technology transfer office, as measured by the number of patents licensed by alumni and students annually. What is the process required to create a custom degree?

Class 149

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Patents and Trademarks. Competition. Business Plans are dead.

Address the five risks to increase your valuation.

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. This risk can be mitigated by finding a customer willing to purchase as soon as a proven model is completed, and willing to state this in writing. And fifth: Competitive risk.

Five Startup Tips From Bill Gates

InfoChachkie

Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth. Along with your cash, customers and employees, a healthy startup culture will prove to be one of your most precious assets. .

Tips 276

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

You’ll learn about competitive products that exist or are being built. Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. NDAs or Other Protection So you decide you want to be able to share with experts, users, customers, VCs, partners, etc.

Ideas 245

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

You’ll learn about competitive products that exist or are being built. Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. NDAs or Other Protection So you decide you want to be able to share with experts, users, customers, VCs, partners, etc.

Ideas 234

Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

SEM 150

How Deka Sounds Is Using 3D Printing For Your Next Bluetooth Headset

socalTECH

We''ve put a spin on this, where you can use your own personalization or custom designs for your own Bluetooth headset, just like you would create a personalized case for your smartphone. What''s your competitive advantage against others in the headset/accessories market?

Slides 252

ArmorWay: Applying Computer Game Theory To Real Life Problems

socalTECH

What we bring to the table is competitive analytics, where we consider your security adversary, and figure how they are trying to break your system, under different scenarios, and recommend a plan which optimizes your security strategy.

TechZulu Tech Crawl | Culver City Edition!

Tech Zulu Event

ZehnerGroup designs and builds custom websites that scale. Our unique entrepreneurial spirit lends itself perfectly to launching the next great web startup or is generating that fresh spark to create a competitive advantage for a large corporation. Custom ad deals and partnerships.

Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Why Lawyers Don’t Run Startups - Steve Blank , May 27, 2010 Startups need to have a great lawyer, accountant, patent attorney, etc. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

AMA 213

How PolarPro's Photo Filters Are Riding The GoPro Wave

socalTECH

You can customize it for what you are doing exactly, whether that''s scuba diving, skiing, or jumping off a cliff, or doing a bunch of crazy stuff. I think a lot of it is because you can customize them on what you want to do specifically.

Interview with Kanaan Jemili, uCast Global

socalTECH

Those technologies allow us to scale and offer a superior product for customers. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. Who are your core customers? Those are the three active areas, and we have several customers and have made lots of headway there.

On Ramp Wireless: Connecting The Smart Grid

socalTECH

The firm recently raised a $15M series C funding, and we caught up with Kevin to learn more about why its customers, and investors, are interested in its technology. What''s the gap in the market which would make your technology important to your customers?

Top 30 Startup Posts in June 2010

SoCal CTO

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Why you have to design products for how your customers are , and not how you want them to be. Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. Some great content around the intersection of startups and being a Startup CTO in June this year.

Slides 166

Roping in the Legal Eagles

InfoChachkie

Just as you would not ask your family physician to perform a coronary bypass, do not ask your corporate lawyer to help you write your patent application. Most corporate attorneys can give you general guidance with respect to securing your Intellectual Property (IP) rights, especially with respect to trademarks, copyrights and other non-patent-related items. However, you should seek a patent attorney when it is time to craft your patent application.

IP 111

Why You Should Start a Company in. Los Angeles

SoCal Delicious

Because its just not that hyper-competitive, Im-hiring-all-your-staff, because-Im-Google environment. Dropped Calls, Students Protest AT&T Network Coverage Facebook Patents News Feed, Social Net Confusion Ensues Trying to Work from Home More Efficiently?

Interview with Mike Hopkins, ICE Energy

socalTECH

We have thirteen patents associated with the Ice bear. These Ice Bear units are all networked and linked into control systems, and communicate with the web, where they can be remotely controlled and monitored by our customer. How is it that utilities are your main customer?

Demand 233

Thanks to our sponsors!

socalTECH

Custom Insurance Programs for Technology Companies. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions.

IP 109

Interview with Jonathan Simkin, SwoopThat

socalTECH

Jonathan Simkin: I was actually in high school when I decided I'd either start a company when I graduated, or go into patent law. Back to the service itself-- you've got lots of competition in the space, how are you going to get above that noise?

UCSD 204

Collect, Organize, and Share on LoveIt | Interview with Ron LaPierre Co-Founder & CEO

Tech Zulu Event

When we discussed the feedback we saw an opportunity to use our backgrounds in search and discovery to help us stand out from the competition. Our biggest challenge has been to quickly build a product for a very competitive space that includes formidable players.

Decoding Signal From Noise For Wall Street, With Bitvore

socalTECH

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for.

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. I thought, what would I do if I was trying to sell to a customer. This approach generally works well with customers because I find it much easier to build rapport when we talk like humans than when we all stare at the PowerPoint slides being projected on the wall. Page 3: Competition.

Grokker Wants to Help You Cook, Keep Fit and Meditate

Tech Zulu Event

You can completely customize your Grokker experience into collections to create your own series of exercise and/or recipe how-to videos for easy access. Grokker’s patent-pending approach allows us to cost effectively shoot and produce beautiful, compelling video classes of all kinds at scale.

Help 92

How Beatshare Is Tackling Music And Messaging

socalTECH

I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two. We worked on Beatshare at Chapman, where there was a business plan competition, which we won. Barry Lieberman: That's our patent pending, proprietary secret sauce which we've built, which is the back end of the Beatshare's technology.

Language Weaver's Mark Tapling On Growth, Exits

socalTECH

We've also had great advances in engaging the trust of the commercial community, with patented advances like automatic scoring of our algorithms, which predicts the quality of translations based on a one-through-five scale. Originally, you had a lot of government customers, and were just starting out with a few commercial customers. We calibrated that to our customers own, native speakers, who scored them, so that everyone has trust in the score.

USC 130

Frank Addantes FounderBlog: Tear Down Your Firewalls

Frank Addante

They are afraid of their competition finding out about the idea, a bigger company trying to steal it or some other entrepreneur doing it first. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers.

ASP 52

Interview with Cliff Rees, XCast Labs

socalTECH

Once you get to 300-500 customers, it blows up, because it was never intended to scale. Nobody in our competitive space can do all of those things, because they simply don't control their own destiny, because they don't own their own technology. Our future is looking very bright--in the last two months, we've signed up more customers than we ever had before. We've got patents on technology that helps save bandwidth utilized for VoIP calls and particularly for video.

IP 143

Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Patent Lawsuit 6. We had over 3,000 customers, delivered over 8 billion e-mails and online advertisements per month and reached over 65% of the Internet population through our technology (adMonitor). We had customers and revenue.