The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many adds came through organic SEO? Do you have a customer referral program? SEO is seldom “free.”. per customer!

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Competition.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” This article originally appeared on TechCrunch.

How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. Increase Your On-Site SEO.

Eight Ways to Make Your Business Leaner and Meaner

Tech Zulu Event

You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. Tap into SEO. SEO (Search Engine Optimization) helps your website stand out from the competition.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. Picking a VC is hard.

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Do VC Platforms Make Sense?

Both Sides of the Table

And there is often competition over marketing activities, fund raising ownership and the like. In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years.

Top 30 Startup Posts in June 2010


Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Why you have to design products for how your customers are , and not how you want them to be. Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

We have a great variety of skills in the team from Media, Marketing, Operations, Retail – all very focus on customer service, highlighting a product or brand in the best way for the least amount of money. Any competition at the moment and how are you solving it?

Interview with Gordon Gould, SmartyPants Vitamins


There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product. Having a strong presence online and strong, positive word of mouth in a relevant audience is a real competitive advantage.

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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio


I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

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Interview with Billy Fried, Kijubi


So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

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