Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). seo startup ppc SEM organic search busines

5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many adds came through organic SEO? Do you have a customer referral program? SEO is seldom “free.”. per customer!

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying.

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying.

Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Competition.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” This article originally appeared on TechCrunch.

5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying.

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7 Keys To Utilizing A Blog To Drive Your Business

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO.

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. Picking a VC is hard.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO.

Kick-Start Your Consulting Startup With Your Blog

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings.

Do VC Platforms Make Sense?

Both Sides of the Table

And there is often competition over marketing activities, fund raising ownership and the like. In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. Increase Your On-Site SEO.

Every Consultant Needs a Blog More Than a Website

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings.

Eight Ways to Make Your Business Leaner and Meaner

Tech Zulu Event

You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. Tap into SEO. SEO (Search Engine Optimization) helps your website stand out from the competition.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. It seems like everyone has an Internet startup these days.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. It seems like everyone has an Internet startup these days.

Top 30 Startup Posts in June 2010

SoCal CTO

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Why you have to design products for how your customers are , and not how you want them to be. Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO.

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For a Services Business, a Blog Trumps a Website

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings.

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results.

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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product. Having a strong presence online and strong, positive word of mouth in a relevant audience is a real competitive advantage.

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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers.

Entrepreneurs Need to Delegate Effectively

Startup Professionals Musings

For example, non-computer types should consider delegating their social media, website, and SEO activities. Timing is always a critical element of a new business, and the quality of your product and customer service is your sustainable competitive advantage.