article thumbnail

Recession-proof Pricing

SoCal Tech Calendar

Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Pricing 100
article thumbnail

10 Creativity Mistakes Jeopardize Long-Term Survival

Startup Professionals Musings

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Business plans should be loose frameworks to be used as guidelines rather than detailed route maps. Plan in great detail and avoid things not in the budget.

Ideas 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale.

Sales 226
article thumbnail

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. This is important because the customers they serve (the red line) demand a product that meets their complex requirements.

Startup 376
article thumbnail

8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand. Sometimes this pays off, other times it doesn’t.

Help 303
article thumbnail

10 Ways To Trample And Smother Business Innovation

Startup Professionals Musings

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Business plans should be loose frameworks to be used as guidelines rather than detailed route maps. Plan in great detail and avoid things not in the budget.

Ideas 94
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379