Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. What a powerful set of three questions.

Sales 248

The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable.

SMTP 337

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital.

Recession-proof Pricing

SoCal Tech Calendar

Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning. Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. What a powerful set of three questions.

Sales 188

How Many Investors are Too Many?

Both Sides of the Table

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. They aren’t people who are going to demand minimum ownership %’s. This post originally ran on TechCrunch.

Interview with Asher Hunt, Overnight

socalTECH

It's quite a different framework from an Airbnb or HomeAway. We're only competitive in that and the end of they day, you're figuring out where you will lay your head down at night.