Competition Demand Framework Marketing 
Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Berkonomics
JULY 26, 2018
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
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Startup Professionals Musings
AUGUST 8, 2022
Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today.
Both Sides of the Table
NOVEMBER 4, 2010
The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. It is not a beach novel to be sure. It is often LESS performant.
Both Sides of the Table
FEBRUARY 17, 2011
I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand. So how should you decide what to do?
Berkonomics
JULY 9, 2011
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
Startup Professionals Musings
NOVEMBER 6, 2019
Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today.
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