Competition Demand Incubator SEM 
Both Sides of the Table
MARCH 25, 2016
If you create a business and start building products and go into an incubator or raise angel/seed money and don’t think about Market Size and Market Structure I only have one question: Why? You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. Incumbent Strengths & Weaknesses.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand. Google was clear that they WOULD NOT go into this business. I think this makes no sense.
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