Bird To Face Competition From Uber, Lyft In San Francisco

socalTECH

Los Angeles-based on-demand scooter rental service Bird will have to compete against both Uber and Lyft in its fight for the San Francisco market. bird scooter lime electric rental venture capital uber lyft competition transportationAccording to The Verge, both companies have applied for electric scooters in San Francisco, and are hoping to operate electric scooters there.

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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Catch up to your market or be lost!

Berkonomics

Markets and competitors change. Are you being left behind?

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

they can build teams that really focus on building & marketing great products. My point of view is that most Internet markets create “winner take most&# outcomes where the largest player is super successful and disproportionally less for everybody else.

2pointb Takes On Uber, Lyft With On-Demand Ride App

socalTECH

San Diego-based 2pointb , a new startup aiming at the on-demand transportation market, said over the weekend that it has launched a new, mobile on-dnd ride and transportation app. The company said its first market will be Dallas, Texas, where it says it is looking to provide a "safer, more trustworthy" ride service for users. 2pointb faces some serious competition from Uber--which just raised $1.2

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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. At the earliest stages when I invest my decision is 70% team / 30% market (5).

Stay current or the market will drift away.

Berkonomics

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. Are you being left behind?

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Ted Dhanik | Engage:BDR, LA Tech & the Marketing Scene

Tech Zulu Event

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. Entegrate, is the opposite of performance marketing.

Jumping into the App Game | Making Apps The Market Wants!

Tech Zulu Event

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Why you’re looking to join the app race dictates how you should approach the market. If it’s in a niche market, that’s even better.

Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation.

Can you overcome five risks and create wealth?

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . And fifth: Competitive risk. .

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. Tech Market Analysis Upfront Ventures makespace Amazon.

Sweep Eyes Nationalwide Electric Scooter Maintenance, Logistics

socalTECH

The startup, led by CEO Rich Banning, is harnessing an "on-demand" workforce to sweep up scooters from the streets, for inventory checks, and also says it has specialized mechanics working on maintenance of the scooers. Sweep is in a very competitive market--there's already cutthroat competition among independent contractors who go "Bird hunting", being paid to charge scooters and return them to designated spot in the morning.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. Can you, your sales people and your marketing staff answer this succinctly?

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How to battle the dragon AND avoid the encounter.

Berkonomics

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. Forgotten about selected vertical markets within the niche?

Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market.

Should Startups Focus on Profitability or Not?

Both Sides of the Table

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market.

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The Most Interesting Online Video Trend

Both Sides of the Table

They help find talented film makers globally, enter them into competitions and advance the best of them toward winners that get to produce full-length films. And the fan producers all help market your show because they too want the attention. I repeat – free marketing.

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It's Time for Your Business to Go For The Gold!

Tech Coast Venture Network

Businesses today are striving for the same thing.record setting performance, or out-performing the competition. In business, as in sports, great competitors possess certain qualities that set them apart from the competition. They expect more from themselves than anyone around them can demand. Knowledge of Your Opponents Great competitors understand that the challenge in competition is all about outplaying your opponents.

Lyft Lands $530M To Battle Uber

socalTECH

There''s been a major, market battle in Los Angeles over the last few years, between on-demand ride services such as Lyft and Uber , not to mention local taxi and transportation companies.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio?

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices. Because they are anti-competitive most countries ban cartels.

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How ConsumerTrack Has Created A Growing, Profitable--and Mostly Unknown Business

socalTECH

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers.

Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Think about this: The investment banks and trading houses across the globe have invested billions of dollars in computing equipment and staff in order to process news that affects stock prices milliseconds before the rest of the market can process & transact on this same information.

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Thinking Beyond the Everyday Ad

Tech Zulu Event

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. How This Changes Marketing Campaigns.

All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

While this reaction to such a valuation is understandable, to anybody who has seen the meteoric rise in consumer demand and actual revenue the valuation is much less surprising and may turn out to be quite conservative. The company has done zero paid marketing.

How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products.

UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Unlike most university programs that are over architected and underfunded, the TMP evolved organically, based on the demands of its students and input from the local community. This allowed the curriculum to efficiently find its product / market fit.

How Skurt Is Hoping To Revolutionize The Rental Car Experience

socalTECH

Enter Los Angeles startup Skurt (www.skurtapp.com), which launched yesterday, is hoping to change that experience into something completely different, by applying the on-demand model to car rentals. Car rentals are quite an established market, with some really big competition.

Interview with Wes Nichols, MarketShare

socalTECH

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. The market response model is an analytical model, which quantifies how markets respond to stimuli.