SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

Is there room on your curb for (yet another) on-demand scooter company? The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market.

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Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. Other companies operating in a similar vein (and in automotive) include the refueling and car wash on-demand startups like Filld, Yoshi, and Booster Fuels for gassing up and Spiffy, Wype, Washos and Washé for washing. Consumers are embracing on-demand services that make their lives better.

Demand 100

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Bird To Face Competition From Uber, Lyft In San Francisco

socalTECH

Los Angeles-based on-demand scooter rental service Bird will have to compete against both Uber and Lyft in its fight for the San Francisco market. bird scooter lime electric rental venture capital uber lyft competition transportationAccording to The Verge, both companies have applied for electric scooters in San Francisco, and are hoping to operate electric scooters there.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. Adopt new core principles to stay competitive and assure survival. business reputation customer expectations demanding customers less tolerant

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

they can build teams that really focus on building & marketing great products. My point of view is that most Internet markets create “winner take most&# outcomes where the largest player is super successful and disproportionally less for everybody else.

7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

2pointb Takes On Uber, Lyft With On-Demand Ride App

socalTECH

San Diego-based 2pointb , a new startup aiming at the on-demand transportation market, said over the weekend that it has launched a new, mobile on-dnd ride and transportation app. The company said its first market will be Dallas, Texas, where it says it is looking to provide a "safer, more trustworthy" ride service for users. 2pointb faces some serious competition from Uber--which just raised $1.2

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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. Adopt new core principles to stay competitive and assure survival. If you think your business has weathered the storm, think again.

Tips 76

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap.

Tips 106

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Tips 85

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. At the earliest stages when I invest my decision is 70% team / 30% market (5).

Stay current or the market will drift away.

Berkonomics

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. Are you being left behind?

Digital Marketing Is A Great Equalizer For Startups

Startup Professionals Musings

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

6 Questions To Validate A Digital Marketing Message

Startup Professionals Musings

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. digital marketing entrepreneur message startup

7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. with demands for new products and services.

3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate.

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.

Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition.

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

6 Key Marketing Do’s and Don’ts For Your Startup

Startup Professionals Musings

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Don’t fall into the marketing-speak trap.

Ted Dhanik | Engage:BDR, LA Tech & the Marketing Scene

Tech Zulu Event

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. Entegrate, is the opposite of performance marketing.

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

Jumping into the App Game | Making Apps The Market Wants!

Tech Zulu Event

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Why you’re looking to join the app race dictates how you should approach the market. If it’s in a niche market, that’s even better.

6 Startups Actions to Survive a Volatile Market

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. Failure rates this high demand a new mindset and startups are the logical place for this to happen.

With its third fund, Revolution Ventures stays true to its mission

TechCrunch LA

Since Revolution launched in 2005, venture capital activity in underrepresented markets has grown significantly. Competition for access to deals in the Bay Area, however, has priced many investors out of the most sought-after rounds.

5 Opportunity Areas To Motivate Any Entrepreneur

Startup Professionals Musings

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.”

Upstart banking company Dave is now worth $1 billion, as Norwest puts in $50 million

TechCrunch LA

The company has taken a methodical approach to opening its doors as a digital bank, in part because it wants to have the necessary support infrastructure in place to service the demand that Wilk expects to see for its service. And they’re facing global competition as well.

Reduce five risks: Increase your valuation

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service?

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. Tech Market Analysis Upfront Ventures makespace Amazon.

5 Disruptive Startup Events Which Demand A New Plan

Startup Professionals Musings

For example, you probably didn’t realize that both Facebook and YouTube started out intending to be dating sites, but implemented a Plan B when they found dating had become an over-saturated market. A new market opportunity emerges which you can’t ignore.

A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market.