Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. All of our enterprises have limited resources, even the largest of the Fortune 500, and especially the smallest of competitors in a market.

Demand 136

Demand Resource Pricing Study 136

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. Are rivals snacking on Instacart’s core grocery delivery market?

Funding 246

Funding Demand Los Angeles Competition 246

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 120

Marketing Demand Media Entrepreneur 120

socalTECH

JUNE 8, 2018

Los Angeles-based on-demand scooter rental service Bird will have to compete against both Uber and Lyft in its fight for the San Francisco market. According to The Verge, both companies have applied for electric scooters in San Francisco, and are hoping to operate electric scooters there.

Competition 100

Competition Demand Equity Los Angeles 100

socalTECH

MARCH 16, 2015

San Diego-based 2pointb , a new startup aiming at the on-demand transportation market, said over the weekend that it has launched a new, mobile on-dnd ride and transportation app. The company said its first market will be Dallas, Texas, where it says it is looking to provide a "safer, more trustworthy" ride service for users.

Demand 100

Demand San Diego Mobile Competition 100

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Quietly abandon a niche?

Resource 156

Resource Competition Examples Custom 156

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Berkonomics

AUGUST 5, 2011

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Entrepreneur 191

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

socalTECH

APRIL 12, 2021

Two startups won a total of $25,000 in prizes last week at the Sunstone Innovations Challenge at CSULB, a startup pitch competition involving student teams from CSU Long Beach. According to Sunstone Management, four teams from the colleges of health and human services, business and engineering participated in the finals.

Long Beach 113

Long Beach Seed Funding Startup Competition 113

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

socalTECH

JANUARY 31, 2019

The startup, led by CEO Rich Banning, is harnessing an "on-demand" workforce to sweep up scooters from the streets, for inventory checks, and also says it has specialized mechanics working on maintenance of the scooers.

Long Beach 133

Long Beach Santa Monica Competition Demand 133

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

TechCrunch LA

FEBRUARY 3, 2021

So the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process. And it sounds like he isn’t in a rush to launch in a bunch of new markets. That’s a meaningful increase in our addressable market.” Image Credits: Good Eggs.

Southern California 318

Southern California Orange County San Diego Commerce 318

TechEmpower

AUGUST 7, 2023

What does the role demand? Increasing competitive advantage? Getting something to market and getting funding override any other concerns. What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Exploring new technologies? The answer is: it depends.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” This opens the market opportunity, you sell more, and people start to use it in different ways.

Ideas 145

Ideas Startup Tips Competition 145

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Tech.Co

FEBRUARY 16, 2024

As inflation rates spiral and consumer demand takes a hit, business owners are forced to be more mindful of their bottom lines than ever. It's competitive though – last year 18,000 applicants competed for only 12 slots. There's no denying that 2024 is a challenging year to run a business. credit score: 625 The U.S.

Technical Review 194

Technical Review Software Review Startup Competition 194

Startup Professionals Musings

MAY 16, 2021

Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, and supersensitive to the market realities of supply and demand. Regularly assess and refine your competitive advantage. Plan to pivot as you learn.

Startup 143

Startup Entrepreneur Demand Competition 143

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

FEBRUARY 28, 2022

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Anything you or your team knows about the market today may change tomorrow.

Competition 116

Competition Organization Custom Customer 116

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Here are the major elements of the best product plans: Market requirements section. Opportunity segmentation and competitive environment.

Product 112

Product Summary Activity Customer 112

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

SEPTEMBER 15, 2021

Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. The anecdotal evidence is growing that consumers are willing to pay a premium for sustainability, and have started to demand a discount for ‘un-sustainability.’

Startup 149

Startup Organization Custom Customer 149

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

JANUARY 29, 2021

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

JULY 2, 2022

As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Then you walk the delicate balance between burn rates, revenue flows versus expenses, investment in marketing, and employees.

Entrepreneur 153

Entrepreneur Marketing Custom Customer 153

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Design 105

Design Customer Custom Product 105