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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. What is Gloss Network? That's where the initial idea came for Gloss Network.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. VCs, how to select a VC, etc.) Most VCs are book smart. Smart is simply not a differentiator.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is your business model?

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Top 30 Startup Posts in June 2010

SoCal CTO

Creating Incremental Strategic Value - Ask the Angels , June 17, 2010 We can easily overlook the level of demand pull when we are assessing strategic value. Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Yes, even bootstrappers.

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