Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software.

Competition 350

Competition Idealab Product Ideas 350

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. By not relying exclusively on conventional marketing tactics, you no longer have to out-spend your competition in order to garner attention and be perceived as a thought leader. . Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233