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Switching costs: A competitive advantage?

Berkonomics

Email readers, continue here…] Recently, I received a hand-written letter from two co-CEOs of a company I had helped with a few hours of time. So, email was out. The post Switching costs: A competitive advantage? Recognizing a longstanding customer with an appropriate gesture from the top is best of all.

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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email. Startup and Founder Backgrounds This is a cold email.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Email readers, continue here…] Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective. We investors see this all the time.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

Both are required to stay competitive. An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Use of collaborative and other social media platforms.

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Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Email readers, continue here.] Consider the state of the economy. That statement has killed more investment deals than almost any other. Well, come to think of it, this is especially true in such an instance.

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They say “haste makes waste” but…

Berkonomics

Let’s examine the relationship between time, quality and competitiveness. Email readers, continue here…] Perhaps better examples to point to are easy to find in the toy industry, where recalls because of small parts that could be swallowed by infants or lead-based paint or flammable components make the news on a regular basis.