Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face?

Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email.

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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Email readers, continue here…] Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective.

8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

Both are required to stay competitive. An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues.

Meet Our Startup of the Year Competition Semifinalists: Picking Duck

Tech.Co

Among the participants that applied for the online competitions, only a progressed into the semi-finals. Tech.Co: What was the road like leading up to your initial pitch for the competition? Manubay: Leading up to the initial, local pitch competition we were pitching to family and friends for practice and for possible investment opportunity.

Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Email readers, continue here.] Consider the state of the economy. That statement has killed more investment deals than almost any other. It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. Well, come to think of it, this is especially true in such an instance.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

Contur Sorts Your Email From Clutter To Save You Hours | Interview With The Founders

Tech Zulu Event

According to the founders, Contur is a virtual assistant that sorts and organizes your emails automatically. The founders add that Contur takes all of your emails, groups the related ones together so that you can see your emails in context.

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YouMail Gets New Competition: Google

socalTECH

YouMail offers a voice mail service which allows cell phone users to preview their voicemail messages in email or on the web, convert those voicemails to text, and provide personalized phone greetings to callers, depending on who is calling. However, Alex Quilici, the firm's CEO, told socalTECH that he actually sees something good from the competition.

New Space Era: Global Competition, Transition to Private Projects and Space Tourism

SoCal Tech Calendar

Tuesday, November 24, 2009 -- New Space Era: Global Competition, Transition to Private Projects and Space Tourism. This month's topic is "New Space Era: Global Competition, Transition to Private Projects and Space Tourism." Email stephen_tanaka@jetro.go.jp. The Japan External Trade Organization (JETRO) Los Angeles is hosting their annual 4th Tuesday Technology Exchange event.

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How The Right Employees Have An Innovation Advantage

Startup Professionals Musings

Rather than punish them, it may pay you to nurture and manage their outside-the-box thinking, and capitalize on their innovations that help your customers and keep you ahead of the competition. competitive advantage innovation intrapreneur Kaihan Krippendorff

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Faster is sometimes more valuable than better.

Berkonomics

Dell’s response would be something like “Quality custom computers more quickly than the competition.” And in this company example, both quality and speed are the critical factors in competitive advantage. Which will you want to accent for your competitive advantage?

Gamify those otherwise dull work assignments

Berkonomics

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much.

What is the real goal for our management and company?

Berkonomics

Often, we joke together as managers of companies or of people that our goal is “world domination” or “to crush the competition.” But no matter how stated, the primary goal of an enterprise is to make money. The three measures of progress.

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. In this case, the competition was not from a company but a new technology. There is no competition.” To state “there is no competition” is always the most-red of all flags to an investor.

“What’s in it for me?” A motivational lesson

Berkonomics

Email readers, continue here…] Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes.

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Hire for your core. Partner for the rest.

Berkonomics

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Email readers, continue here…] Sometimes we protect our core with effective branding and marketing.

Haste makes waste; but to lag is to sag.

Berkonomics

Let’s examine the relationship between time, quality and competitiveness. And the other side of this coin, “To lag is to sag”, addresses the two issues of loss to the competition because of delays in release of a new product, and burning of fixed overhead while products are redesigned.

Over-promoting employees. Recalling the Peter Principle

Berkonomics

Email readers, continue here…] The moral is that great employees are never as valuable as when they leave and land at a better position elsewhere. Remember the Peter Principle? Funny how good messages come back in new forms after years of languishing out in the ether. Dr. Laurence J.

How to protect your company lists and trade secrets

Berkonomics

Email readers, continue here…] You can expect to have the same attitude if a past employee resurfaces after a layoff, resignation or after being fired, with a plan for a competitive business – or as an employee of a competitor.

Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Mithril is struggling to compete against ferocious competition in the growth-stage equity market.

One Simple Way to Eliminate Distractions in a Board Meeting

Both Sides of the Table

How to Deal with Electronic Distractions Of course the biggest competition you have with the attention of your board members is their mobile phones. It’s super distracting when your executives are typing away at email while the rest of the board is meant to be engaged in a discussion.

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Let your board help with “what” and “why” – but rarely “how.”

Berkonomics

Email readers, continue here…] The board does not get involved in how the job is done, but rather why it should be done and perhaps when it should be completed. I am sure you can argue with this one.

Help 156

What’s a company board good for, anyway?

Berkonomics

Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time.

Where’s your team playbook? Hmm?

Berkonomics

From experience and from information about the competition, a coach creates a playbook that contains detailed plans for actions or plays that the entire team must know without question and execute without pause in order to win games and advance toward the playoffs.

Coach 156

Do you take those loyal, key customers for granted?

Berkonomics

If the presenting CEO is honest in the analysis of actual time spent each week, it is often revealing to all to see how many hours are spent turning inward toward meetings, operational management, or responding to emails or texts sent by others. We know that an executive’s job is not easy.

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Find your “teacher customer.”

Berkonomics

Email readers, continue here…] This is not to bend this insight into a claim that a company should wait to develop new, groundbreaking products and services until a customer asks for them. Your customers know what they want more than you do. Find one to teach you. Close.

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Do you want to control your business destiny?

Berkonomics

This moment is not to be spoiled by such mundane warnings from advisors or consultants to plan carefully, research the market and competition, and execute the plan with tenacity and enthusiasm. There is nothing quite as thrilling in business as igniting a startup and watching it blossom.

Most of your big problems start as small problems.

Berkonomics

Email readers, continue here…] Whatever the problem, the person or board to whom you report does not want to hear about it after it has become a threat to the enterprise. Let’s talk about surprises. And whether to warn your superiors or your boards about these unraveling events early.

Is your budget a forecast? When do you change mid-course?

Berkonomics

Email readers, continue here…] Note that I used the term “forecast” for revenues for the next year. Hold it! These are confusing terms. When does a budget become obsolete? Do we rely upon constant changes and call it a forecast?

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Avoid the race to zero…

Berkonomics

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. When do you sell your company? Obviously we all want to sell at the top. And there is the problem.

Marketing and big data: Finding that needle in the haystack

Berkonomics

Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. She visits your site for information but does not buy and doesn’t leave an email address for information.

Which is more important: Management quality or a better plan?

Berkonomics

Email readers, continue here…] Here is the conclusion: It is the management team, most often led by a passionate entrepreneur with experience in the industry, which makes the biggest difference between success and failure, even for businesses built upon less than sterling basic ideas.

How to think like a growth CEO

Berkonomics

What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Email readers, continue here…] What works?

Are you thinking of the end game when managing your business?

Berkonomics

Email readers, continue here…] All businesses and their management should be aware and perhaps planning for the end game, and that includes boards of directors as well.

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