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Switching costs: A competitive advantage?

Berkonomics

And are you prepared to help with concessions if needed? Email readers, continue here…] Recently, I received a hand-written letter from two co-CEOs of a company I had helped with a few hours of time. So, email was out. The post Switching costs: A competitive advantage? first appeared on BERKONOMICS.

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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email. Startup and Founder Backgrounds This is a cold email.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Here are a few examples to help you. What competition would you face? Can you defend your offering against that competition?

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5 Tactics To Help You Make Good Decisions In Business

Startup Professionals Musings

I recommend that you use every vehicle at your disposal, including email and public statistics, to clarify the worst case. Being prescriptive can help people get to the right outcome faster. Don’t demotivate people by setting expectations too high, or become non-competitive by accepting complacency.

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The four “P’s” to help you build a great business

Berkonomics

So, here’s one to help you with squeezing the most out of your own available resources. Email readers, continue here…] Then there is the third “P” – performance. How do you manage a great business, as opposed to be a survivor? Well, here are the four areas you should focus upon every day. The fourth “P” is for process.

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Let your board help with “what” and “why” – but rarely “how.”

Berkonomics

Email readers, continue here…] The board does not get involved in how the job is done, but rather why it should be done and perhaps when it should be completed. The board then assures that management receives or has resources to affect the vision, monitoring progress at each step. What the board does not do.

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Do you even need a business coach?

Berkonomics

Especially if they have sold their companies and live comfortably upon the proceeds, these people are often the most willing to help and the most patient through the process. Some charge by the hour, making themself available much as an attorney, keeping track of hours spent on phone calls and emails with you.

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