Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 21, 2013

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Marty Zwilling.

Startup 94

Startup Social Media Entrepreneur Framework 94

Both Sides of the Table

DECEMBER 3, 2009

Yesterday I had lunch with a really interesting and capable serial entrepreneur who is raising his A round. So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. Many strategics have less experience in helping entrepreneurs.

Venture Capital 279

Venture Capital Startup Entrepreneur Framework 279

Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power.

Customer 104

Customer Custom Startup Organization 104

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. In a world where the economy only heads in one direction (read: 2009-2014) most investors & entrepreneurs forget to pay attention to gross burn. A Framework to Guide You: So putting it all together, you should always be mindful of your personal circumstances and market conditions.

Startup 383

Startup Company Companies .Net 383

socalTECH

FEBRUARY 26, 2016

It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180. It gives our hosts an opportunity to not live by a calendar.

Startup 100

Startup Los Angeles Mobile Pricing 100

Both Sides of the Table

FEBRUARY 22, 2011

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. So let’s consider a bad (but likely) scenario where either you don’t hit your targets, the market sours or competition is kicking your butt making it hard to fund raise.

Venture Capital 314

Venture Capital Startup Invest Funding 314

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable. It’s Hobbesian economics 101. Enter the decentralized Internet.

Course 280

Course Startup Framework Marketing 280