Remove Competition Remove Entrepreneur Remove Marketing Remove Sales
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Why More Sales And Less Competition Is Not Sufficient

Startup Professionals Musings

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? I believe these steps are especially critical to the success of entrepreneurs who are rolling out new businesses today. Market and customer positioning.

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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Professional investors laugh when they hear an entrepreneur come out with that one. It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Entrepreneurs play to win and they take losing seriously.

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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. If you hire truly talented people you end up definitionally with a lot of competitive peers who will inevitably jockey for resources and control. Do you hire more sales people?

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107