Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

Startup Professionals Musings

FEBRUARY 12, 2023

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 124

Startup Writing Entrepreneur Ideas 124

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Then write it down. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Write down your business model and five-year plan.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

MAY 17, 2020

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 174

Startup Writing Entrepreneur Ideas 174

Startup Professionals Musings

JANUARY 31, 2021

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137

Sample Writing Mentor Content 137

Both Sides of the Table

SEPTEMBER 23, 2010

I thought I’d try to look at it from a different lens, that of the entrepreneur. As an entrepreneur you should assume that. Have you looked at competition? How well financed is the competition? What is their market traction? So what is an entrepreneur to do? I sometimes ask entrepreneurs.

Pricing 292

Pricing Entrepreneur Technical Review Venture Capital 292

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

MARCH 6, 2023

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. For entrepreneurs, change is the norm, so you have to relish it before you can make it happen. The act of communicating and writing enhances learning.

Social Media 120

Social Media Startup Entrepreneur Education 120

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

OCTOBER 15, 2022

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. There is no room in this realm for negativism, excuses, or lack of confidence.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Berkonomics

NOVEMBER 21, 2018

With newfound freedom to make independent decisions about finding a company name, where to locate the company, whether to lease an office or start from home, how to engage talent, even whether to provide free coffee to employees, the newly minted entrepreneur can only think of positive thoughts and great outcomes.

Hollywood 120

Hollywood Writing Press Startup 120

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JUNE 25, 2022

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. If you are thinking nonprofit (social entrepreneur), can you rally the world around your cause?

Startup 115

Startup Resource Training Ideas 115

Startup Professionals Musings

MARCH 2, 2020

That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. His challenge is to focus on one market, with a specific design, cost, and price. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

DECEMBER 6, 2014

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. There is no room in this realm for negativism, excuses, or lack of confidence.

Entrepreneur 107

Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

JANUARY 21, 2013

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact.

Entrepreneur 105

Entrepreneur Startup Course Education 105

Startup Professionals Musings

MAY 27, 2015

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in founding a startup today. For entrepreneurs, change is the norm, so you have to relish it before you can make it happen. The act of communicating and writing enhances learning.

Entrepreneur 102

Entrepreneur Social Media Startup Education 102

Startup Professionals Musings

JANUARY 13, 2020

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. There is no room in this realm for negativism, excuses, or lack of confidence.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. That causes friction internally.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

OCTOBER 1, 2012

Based on my experience as a mentor and an entrepreneur, if you fail on your first startup, you are about average. Every young entrepreneur knows implicitly that startup success is a long hard road. Of course, a real entrepreneur always takes a failure as a milestone on the road to success. How can you improve your odds?

Entrepreneur 109

Entrepreneur Ideas Resource Statistics 109

Startup Professionals Musings

OCTOBER 6, 2021

In my experience, many entrepreneurs rely too much on the perspective of a trusted advisor, or try to emulate a competitor who is getting attention. The challenge is how to develop that self-leadership in every aspiring entrepreneur and business professional role. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

AUGUST 7, 2021

Most entrepreneurs avoid setting up a board of directors for their new business unless or until they sign up an investor who demands a seat on the board. Board rules and governance policies should be articulated in writing and voted upon. Board members in constant conflict can kill your company more quickly than any market forces.

Startup 145

Startup Entrepreneur Mentor Writing 145

Startup Professionals Musings

OCTOBER 4, 2013

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. If you are thinking non-profit (social entrepreneur), can you rally the world around your cause?

Entrepreneur 97

Entrepreneur Startup Resource Training 97

Startup Professionals Musings

DECEMBER 6, 2011

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact.

Entrepreneur 105

Entrepreneur Startup Course Education 105

Startup Professionals Musings

MAY 29, 2011

The product plan tells your developers what to build, and the marketing team what to market. Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Market research. Competition analysis. Development and rollout.

Product 93

Product Entrepreneur Outsource Development Competition 93

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. For starters some funds are small and thus while they put $750k into your company to own 10% of your company they might not be able to write another $2 million if you then raise a $20 million round (10%).

Guide 336

Guide Venture Capital Startup Writing 336

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. Yet, most good business people I know agree, but don’t know where to start.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Berkonomics

MARCH 14, 2019

Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit. Second: Market risk. . Email readers, continue here…] Are you ahead or behind the market with your product or service? And fifth: Competitive risk. .

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

JUNE 6, 2020

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. For entrepreneurs, change is the norm, so you have to relish it before you can make it happen. The act of communicating and writing enhances learning.

Social Media 127

Social Media Startup Education Entrepreneur 127

Both Sides of the Table

MAY 30, 2018

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. Call this “price signaling.”

Venture Capital 324

Venture Capital Pricing Startup Invest 324