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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Need money? Read this!

Berkonomics

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Venture, private equity and more: Here we lump a large number of investor classes into one.

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You name the price; I’ll name the terms.

Berkonomics

The most striking example was the one hundred million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. Just think of the second tool, terms, you can use creatively to bridge that gap, whether driven by seller’s ego or competitive necessity. Here’s a striking example.

Pricing 156
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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. These relationships need not require cash investments; often they are done with exchanges of equity or assets. Economies of scale.

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Sell at the top? Avoid the race to zero!

Berkonomics

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. So, the question: load up with more equity and dilution? Or sell now?

Pricing 156
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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Being the leader doesn’t mean more equity, nor does it mean the leader will necessarily be CEO. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market.

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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

Since I am a proponent of using equity as a tool and he is so much opposed, this week it is his turn to make the case. These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. Do I understand the royalty replaces the need for equity investors ?

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