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Investors Look for These Six Competitive Elements

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. Sponsor some friendly competitive events with prizes. Examples include the Nike Run Club app where people participate in challenges and win trophies.

Marketing 170
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8 Signals That It’s Time for Change In Your Business

Startup Professionals Musings

No business or startup wants to be the next Myspace, or even the next RIM (BlackBerry), where changes in the marketplace were subtle. For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

eBook 111
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

For example, Mark McClain, cofounder and CEO of SailPoint Technologies , created an employee growth culture resulting in growth of forty percent a year, with more than $100 million in revenues. Track competition to stay ahead of copycats. Momentum requires a team culture of high motivation and engagement.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. MySpace, for example, boomed after launch for five years without a revenue model. MySpace wasn’t ready for this, and it soon faded. The challenge is not to undermine growth by a blind focus on profits.

Platform 118
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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Friendster was a fad, Second Life was a fad, MySpace was a fad, and Facebook suddenly seems old school. That won’t build any competitive advantage.

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Six Tips to a Sustainable Competitive Advantage

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Proven team with inside relationships.