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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? .

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. ” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Most people don't want injectsion, radio frequency, or ultrasounds, and it helps that we can work with pregnant women. Our cost is very low, which allows us a key, competitive advantage. We not only give them these devices and cosmetics, we also help them run retention and referral campaigns.

Template 124
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106