Switching costs: A competitive advantage?
Berkonomics
MARCH 25, 2021
And are you prepared to help with concessions if needed? Email readers, continue here…] Recently, I received a hand-written letter from two co-CEOs of a company I had helped with a few hours of time. Pull out a piece of stationery that had been sitting unused for over a decade and write in longhand? What to do?
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