Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
Startup Professionals Musings
MARCH 23, 2013
There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing.
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Both Sides of the Table
OCTOBER 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 3: Competition. I later learned that they were a spin out from an investment bank. We have invested heavily in this. People said, “invest more.” And covered we did. Page 5: Financials.
Both Sides of the Table
OCTOBER 29, 2009
As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Why do you believe Ad.ly
InfoChachkie
JUNE 9, 2011
FTB is taking a somewhat different approach to curated search. Do you see crowd-ranked lists as ultimately competitive or complimentary to traditional and curated search? If someone is investing in me and my idea, I simply don’t want to let them down. The single largest source of growth is organic search.
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