Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. I believe that the high revenue share YouTube takes encourages platform competition.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Success begets success.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. The tools and measurements are the same for both. Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. Revenue metrics are one of the first things I ask for from the startups in which I invest.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products. Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech Zulu Event

MAY 15, 2015

If you invest in more training at the beginning of their careers, you’ll need to invest less down the road. Invest in the software that will take care of those repetitive tasks for you. When is the last time you invested in new technology? Tap into SEO. Workflow Software. Business Process Management Software.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. As a starting point you have to realize that investment firms (which a VC is) have management needs.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. The tools and measurements are the same for both. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But I’m investing on the assumption you will be successful, of course. Competition.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

APRIL 14, 2010

Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Another part, in addition to good SEO and social media, and good traffic--is we've also be able to have huge brands since day one, since they trust me and what I'm doing. Brands are definitely investing it in the women and mom's space.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. Fred Wilson wrote perfectly about sticking with struggling investments. VCs, how to select a VC, etc.)

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech Zulu Event

OCTOBER 17, 2012

Same on Twitter we invest a lot of time engaging with business supporting in any way we can. Any competition at the moment and how are you solving it? Any competition at the moment and how are you solving it? How different are you from the competition? But we engage. social is where it is.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. Billy Fried: It's self funded, and I've invested about $300,000 to date.

Activity 164

Activity Startup Sites Web 164

SoCal CTO

JULY 13, 2010

People tend to overvalue past investments when making forward-looking investment decisions. Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. had two occasions recently to review products which had clear market leadership.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91