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Enrou Wins $400,000 From Forbes

socalTECH

Los Angeles-based Enrou , an online marketplace for fashion and lifestyle products which benefit causes such as education, entrepreneurship, the environment, empowerment of women, and youth, has scored a $400,000 prize from Forbes, as part of a competition from the magazine publisher. READ MORE>>.

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Pepperdine Most Fundable Companies Showcase 2020.

SoCal Tech Calendar

Now in its third year, the Most Fundable Companies competition has grown to over 4,500 companies, and for the first time attracted startups from all 50 U.S. Thursday, October 15, 2020 -- Pepperdine Most Fundable Companies Showcase 2020. Learn more during the event. Thank you to our Sponsors, Advisory Council, and the Graziadio Board.

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Have you heard? Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Of course not. So, what other benefits are there to niche marketing? Here are just a few to consider…. Email readers, continue here…].

Marketing 266
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Classmates.com Hit By Trademark Suit

socalTECH

alleging "false designation of origin and unfair competition" over the phrase "Memory Lane". Classmates' Memory Lane provides nostalgic magazines, school yearbook pictures, song samples, and more. The suit was filed by Memory Lane Inc., The lawsuit was filed in the California Central District Court (Memory Lane Inc v. READ MORE>>.

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Startup Looks To Take On United Online's Classmates.com

socalTECH

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

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Local College Startups Get Limelight

socalTECH

Four, local college startups -- all founded at the University of Southern California -- have the spotlight in the latest Inc.com magazine, which highlights America's coolest College Start-Ups.

Startup 157