Ingram Micro Launches Startup Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products and provider of cloud and other related services, has launched a new competition aimed at startups, thec ompany said this morning. According to Ingram Micro, its new Comet Competition is aimed at early stage, independent software vendors (ISVs), which will award $5M in money and funding to a total of 60 ISVs, through a series of 16 competitions, which it will conduct internationally.

Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition.

6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Skip the fuzzy marketing terms, like “easier to use” and “more functions.”

Curogram Selected For Publicis Startup Competition

socalTECH

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. Shayan Nafisi is co-founder of Curogram; Publicis Health is an advertising and marketing agency, which is a division of giant Publicis Group. competition startup publicis curogram media disruption award health healthcare

Make Yourself A Key Sustainable Competitive Advantage

Startup Professionals Musings

The only “sustainable competitive advantage” in business is self-awareness. entrepreneur scott belsky sustainable competitive advantageThe most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. Obsession.

SPOTLITE Launches Singing Competition App

socalTECH

Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. spotlite singing competition talent music musician iphone androidLos Angeles- and Beijing-based SPOTLITE says it has launched a new, mobile app, which lets music fans sing original music, cover, or karaoke songs to win money. Spotlite said its executives come from such companies as Google Music, Yahoo!

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups.

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Meet Our Startup of the Year Competition Semifinalists: Picking Duck

Tech.Co

Among the participants that applied for the online competitions, only a progressed into the semi-finals. Tech.Co: Since launch, what was the most challenging part of gaining market traction? Tech.Co: What was the road like leading up to your initial pitch for the competition? Manubay: Leading up to the initial, local pitch competition we were pitching to family and friends for practice and for possible investment opportunity.

Bird To Face Competition From Uber, Lyft In San Francisco

socalTECH

Los Angeles-based on-demand scooter rental service Bird will have to compete against both Uber and Lyft in its fight for the San Francisco market. bird scooter lime electric rental venture capital uber lyft competition transportationAccording to The Verge, both companies have applied for electric scooters in San Francisco, and are hoping to operate electric scooters there.

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? This interactive session will address methods of uncovering market information when there simply aren't any established sources or published reports.

Investors Look for These Six Competitive Elements

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” First to market, for example, is not sustainable. The competition is transportation, not slow machines on tracks.

Competition Is A Lie – Tracy DiNunzio Explains Why

InfoChachkie

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. competition''s a really interesting thing. To this day, Microsoft remains a tertiary player in the remote access / remote meeting market.

7 Reasons To Think Positively About Competition

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Here are seven key ways to do this: Frame the competition as manageable. Investors want to see evidence of your sustainable competitive advantage.

6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” First to market, for example, is not sustainable. The competition is transportation, not slow machines on tracks.

Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Perhaps buyers cannot obtain attractive financing in the current market. Widen your search to include companies with products peripheral to yours, where extension of their product would seem logical, especially if you plan to be successful early in making sales into their market. That statement has killed more investment deals than almost any other.

Competition Heats Up For Bird, As Lyft Enters Bike Sharing Market

socalTECH

Santa Monica-based Bird --already in a frenetic fundraising and expansion race with competitor Lime, Uber, and a host of other competitors--can add Lyft to its list of competitors, after Lyft said it would buy bike sharing company Motivate on Monday. Motivate is the biggest bike sharing company in the US, and is known for operating such services as Citi Bike. According to Lyft , it will use the buy to launch its own, bike sharing service.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Wpromote Launches Scholarship For Students In Digital Marketing

socalTECH

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog.

DogVacay Gets Direct Competition: Rover.com

socalTECH

Santa Monica-based DogVacay , the online marketplace which helps dog owners connect with pet lovers to help watch their dogs, has some new competition today: Rover.com. The two firms now look to be going head to head as they expand beyond their initial launch markets. dogvacay rover marketplace sitting market venture capital

Pxldust.com Launches Art, Photography Competition Site

socalTECH

The site said it hopes that it will allow retail businesses to see what kind of art is popular and how it might sell in the broader market. The quarterly competition is being sponsored right now by Wacom. artwork competition showcase photography pxldust

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

UK Regulator Has “Competition Concerns” Over Illumina-PacBio Tie-Up

Xconomy

Nearly one year after DNA sequencing machine maker Illumina announced plans to acquire smaller rival Pacific Biosciences , antitrust regulators in the UK say the merger could stifle competition in the region and reduce industry innovation.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

10 Commonly Held Myths That Limit Competitive Efforts

Startup Professionals Musings

In fact, the world today won’t beat a path to our door, or even find the door, on an idea for a better mousetrap, unless we communicate it to the world, market it, and find the right customers.

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share.

Meet Our Startup of the Year Competition Semifinalists: Mobile Therapy

Tech.Co

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals. Tech.Co: Since launch, what was the most challenging part of gaining market traction?

Qualcomm Launches Second Annual Venture Competition

socalTECH

San Diego-based Qualcomm said Tuesday that it is launching its second annual venture investment competition, the Qualcomm Ventures QPrize competition. According to the firm, this year's competition will provide up to $750,000 in seed funding to entrepreneurs working on mobile ventures. South Korea and Israel are new markets for Qualcomm's competition. Tags: qualcomm ventures venture capital competition

Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.”

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off. Vente Privee already had market power.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school.