Berkonomics

MARCH 25, 2021

Here’s important homework for your marketing effort. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that is a lesson for all of us in marketing. The post Switching costs: A competitive advantage? The costs of replacing a lost customer.

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Competition Custom Customer Email 156

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face? The five major niches.

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Pricing Competition Examples Class 226

Startup Professionals Musings

JANUARY 18, 2023

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions. Prioritize value to the customer over and above cost to you.

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Competition Services Custom Customer 109

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Competition Software Review Social Media Custom 142

Startup Professionals Musings

MAY 27, 2022

In my experience as a business advisor, most organizations, large and small, struggle to keep up with the pace of change and competitive forces today. A question I often get is how to transform that overall team into a smooth-running machine that will keep up with the pace of market change, and competition in today’s world.

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Competition Resource Startup Organization 136

Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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Competition Startup Framework Pricing 151

Startup Professionals Musings

DECEMBER 14, 2019

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

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Competition Patents Resource Invest 120

Startup Professionals Musings

JUNE 15, 2020

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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Competition Entrepreneur Patents Custom 125

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

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Competition Startup Advertising Web 113

Startup Professionals Musings

SEPTEMBER 19, 2022

Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Marketing and target customer relationships are always required, no matter how obvious the differentiation is to you. In my view both of these numbers have come down recently.

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Competition Customer Custom Examples 123

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

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Marketing Resource Advertising Social Media 266

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Resource Training Startup 116

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

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Research Marketing AMA Competition 100

InfoChachkie

DECEMBER 16, 2013

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. Tracy addressed the issue of competition head on, telling the largely student audience, "As I started to think about launching Tradesy, I looked around and there was a lot of competition but.

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Competition SaaS Santa Barbara Entrepreneur 254

Berkonomics

APRIL 11, 2019

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Perhaps buyers cannot obtain attractive financing in the current market. We investors see this all the time. When asked (as we always do,) the response is “This is new. External factors to consider. Consider the state of the economy.

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Competition Slides Sales Research 120

Startup Professionals Musings

AUGUST 12, 2019

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. First of all, you need some convincing market research that your solution addresses a real and growing problem.

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Competition Patents Startup Custom 86

Startup Professionals Musings

OCTOBER 4, 2021

Market and customer positioning. Clearly focusing on the right market and customer profile sets your competitor differentiation. Competitive and leadership leverage. A good strategy provides opportunities for internal actions and leaders to optimize and extend a firm’s competitive advantage.

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Competition Sales Custom Customer 110

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Marketing Custom Customer Outsource Development 133

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

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Marketing Startup Social Media Technical Review 141

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

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Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

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Marketing Startup SEM Blogging 139

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Examples Startup Custom 170

Startup Professionals Musings

AUGUST 10, 2020

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

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Competition High Tech Startup Social Media 174

socalTECH

JUNE 23, 2017

Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. Spotlite said its executives come from such companies as Google Music, Yahoo! The company's offices in Los Angeles are listed in Walnut.

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Walnut Competition Yahoo Los Angeles 149

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

SoCal Tech Calendar

MARCH 17, 2012

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning.

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Competition Innocal Case Study SoCal 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Now is the time to take a hard look at your own operation.

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Marketing Social Media Metrics Custom 162

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Custom Customer Competition 124

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Customer Custom Marketing Startup 146

Startup Professionals Musings

OCTOBER 9, 2020

This lets you evolve your strategy with the market. Optimize staffing overhead and flexibility in a fluid market. Today you need that budget for market fluxuations, pandemics, and product updates. Seek expert talent based on the stage of your expansion. In addition, these staffing issues are a major drain on your own time.

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Competition Startup Demand Training 168

socalTECH

AUGUST 8, 2019

The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market.

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Demand Marketing San Diego Los Angeles 124

socalTECH

APRIL 9, 2012

Santa Monica-based DogVacay , the online marketplace which helps dog owners connect with pet lovers to help watch their dogs, has some new competition today: Rover.com. The two firms now look to be going head to head as they expand beyond their initial launch markets. According to Seattle-based Rover.com, it has just scored $3.4M

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Competition Santa Monica Capital Help 145

socalTECH

APRIL 6, 2012

The site said it hopes that it will allow retail businesses to see what kind of art is popular and how it might sell in the broader market. The quarterly competition is being sponsored right now by Wacom. READ MORE>>.

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Competition Sites Hollywood Web 154