Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition.

Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Perhaps buyers cannot obtain attractive financing in the current market. We investors see this all the time. When asked (as we always do,) the response is “This is new.

SPOTLITE Launches Singing Competition App

socalTECH

Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. spotlite singing competition talent music musician iphone androidLos Angeles- and Beijing-based SPOTLITE says it has launched a new, mobile app, which lets music fans sing original music, cover, or karaoke songs to win money. Spotlite said its executives come from such companies as Google Music, Yahoo!

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. Obsession.

Competition Is A Lie – Tracy DiNunzio Explains Why

InfoChachkie

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. competition''s a really interesting thing. To this day, Microsoft remains a tertiary player in the remote access / remote meeting market.

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? This interactive session will address methods of uncovering market information when there simply aren't any established sources or published reports.

Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Perhaps buyers cannot obtain attractive financing in the current market. Widen your search to include companies with products peripheral to yours, where extension of their product would seem logical, especially if you plan to be successful early in making sales into their market. That statement has killed more investment deals than almost any other.

Competition Heats Up For Bird, As Lyft Enters Bike Sharing Market

socalTECH

Santa Monica-based Bird --already in a frenetic fundraising and expansion race with competitor Lime, Uber, and a host of other competitors--can add Lyft to its list of competitors, after Lyft said it would buy bike sharing company Motivate on Monday. Motivate is the biggest bike sharing company in the US, and is known for operating such services as Citi Bike. According to Lyft , it will use the buy to launch its own, bike sharing service.

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Wpromote Launches Scholarship For Students In Digital Marketing

socalTECH

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog.

HipTraveler | Taking Startup Competitions by Storm

Tech Zulu Event

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Meet Our Startup of the Year Competition Semifinalists: Picking Duck

Tech.Co

Among the participants that applied for the online competitions, only a progressed into the semi-finals. Tech.Co: Since launch, what was the most challenging part of gaining market traction? Tech.Co: What was the road like leading up to your initial pitch for the competition? Manubay: Leading up to the initial, local pitch competition we were pitching to family and friends for practice and for possible investment opportunity.

Pxldust.com Launches Art, Photography Competition Site

socalTECH

The site said it hopes that it will allow retail businesses to see what kind of art is popular and how it might sell in the broader market. The quarterly competition is being sponsored right now by Wacom. artwork competition showcase photography pxldust

DogVacay Gets Direct Competition: Rover.com

socalTECH

Santa Monica-based DogVacay , the online marketplace which helps dog owners connect with pet lovers to help watch their dogs, has some new competition today: Rover.com. The two firms now look to be going head to head as they expand beyond their initial launch markets. dogvacay rover marketplace sitting market venture capital

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Qualcomm Launches Second Annual Venture Competition

socalTECH

San Diego-based Qualcomm said Tuesday that it is launching its second annual venture investment competition, the Qualcomm Ventures QPrize competition. According to the firm, this year's competition will provide up to $750,000 in seed funding to entrepreneurs working on mobile ventures. South Korea and Israel are new markets for Qualcomm's competition. Tags: qualcomm ventures venture capital competition

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off. Vente Privee already had market power.

Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. Are you being left behind?

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

Social Enterprise Venture Competition

SoCal Tech Calendar

Wednesday, September 22, 2010 -- Social Enterprise Venture Competition. Through the Social Venture Competition, 9 semi-finalist nonprofits competed in a business plan competition, presenting their plans to a panel of business and social investors who provided valuable feedback and coaching to each presenting organization. Where are the Social Capital Markets by Fran Seegull.

Competition Gets Fierce For ParkMe, As Streetline Finds Funding

socalTECH

It looks like competition is heating up in the smart parking market--and for local parking technology firm Parkme , which is based in Santa Monica--as yet another company announced Thursday more funding for giving consumers real-time information about available parking spaces.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

they can build teams that really focus on building & marketing great products. My point of view is that most Internet markets create “winner take most&# outcomes where the largest player is super successful and disproportionally less for everybody else.

Meet Our Startup of the Year Competition Semifinalists: Mobile Therapy

Tech.Co

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals. Tech.Co: Since launch, what was the most challenging part of gaining market traction?

Marketing and big data: Finding that needle in the haystack

Berkonomics

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Big data – thick data – will be a competitive battlefield in this next generation of atomized marketing.

HG Data Takes $12M More For Market Analytics

socalTECH

Santa Barbara-based HG Data has raised $12M in a Series B funding, the company announced today, for it market analytics and intelligence information. hgdata data market analytics competitive intelligence venture capital updata rincon epicventuresThe startup said the funding was led by Updata Partners, and also included Rincon Venture Partners and Epic Ventures. HG Data is led by Craig Harris.

TrueCar Names Dealer Marketing Head

socalTECH

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. TrueCar has been in a big push this year to become more friendly to automotive dealers, many of whom have had a highly adversarial relationship with the company, due to its focus on price transparency and pricing competition.

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowd

Marketing Pre-Planning

Tech Coast Venture Network

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. “ In addition, study the competition and find out exactly what differentiates you from them. What is YOUR strategy when it comes to marketing pre-planning?

Women in the Global Markets! WITI

SoCal Tech Calendar

Tuesday, March 27, 2018 -- Women in the Global Markets! Governments in 119 economies carried out 264 business reforms in the past year to create jobs, attract investment and become more competitive, says the World Bank Group's latest Doing Business 2018. Women must influence followers' attitudes and behaviors in a global context in order to achieve a common vision and goal. What competencies must they bring to bear in order to be successful in the global economy?

WITI 100

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

CapLinked Worldwide Pitch Competition | Submit Your Startup

Tech Zulu Event

CapLinked , the online platform for private investment funded by members of the “ PayPal Mafia “—announced that it is launching a worldwide pitch competition for entrepreneurs to present their business ideas to a panel of all-star judges from Idealab, Rincon, Rapidfire, and Actarus. Entrepreneurs from all over the globe and in any industry can submit their pitch to CapLinked’s Business Plan Competition.

3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. Top 3 Important Facebook Marketing Trends to Watch and Emulate. The way to get ahead of the competition is to look at what they’re doing right and do it better.