TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Statistics 100

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Accurate measurement of the wrong things is not helpful.

Metrics 81

Metrics Demand Statistics Sample 81

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Did the eyeballs suddenly disappear? But, when the bubble burst in 2000, most of us quickly grew up. Revenue experiments (and failures).

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. In my experience, competition is the biggest challenge here. We all need to play to our strengths, and team with others for complementary needs.

Activity 108

Activity Satisfaction Metrics Ideas 108

Startup Professionals Musings

JULY 26, 2023

I see this happening in smaller ways often, where there is minimal focus on competition. Here are some key initiatives that I recommend to every business owner and leader to stave off new competitors before they seriously impact or cause a competitive crisis in your business: Continually compare yourself to known competitors.

Metrics 71

Metrics Training Netflix Resource 71

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. For progress and success assessment, each of these needs some metrics defined, a training plan, and responsibility assignments within your team.

Outsource Development 115

Outsource Development Startup Ideas Competition 115

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

AUGUST 15, 2022

Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements. Look beyond today’s requirements for entire new market opportunities.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 2, 2022

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. In reality, all risks are not the same.

Resource 121

Resource Metrics Entrepreneur Technical Review 121

Startup Professionals Musings

JUNE 18, 2023

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Startup 112

Startup Metrics Coach Marketing 112

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Marty Zwilling

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

AUGUST 27, 2023

To achieve success in your business despite today’s volatile global markets , you and your team must have a mindset that goes beyond the traditional strategies of repeatable processes and lower costs. Measure progress through metrics on sales, revenue, and penetration. Seek to dominate your market over competitors.

Custom 91

Custom Customer Marketing Startup 91

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Trying to do too many things with too few resources, usually means the startup will not shine at anything, and will not survive the competition. That’s a deadly waste you can’t afford.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. So how do you measure customer loyalty and relationships?

Customer 85

Customer Custom Product Marketing 85

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. A deck is a deck.

Funding 239

Funding Venture Capital IP Competition 239

Startup Professionals Musings

SEPTEMBER 21, 2020

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Startup 156

Startup Metrics Coach Marketing 156

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. For progress and success assessment, each of these needs some metrics defined, a training plan, and responsibility assignments within your team.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

FEBRUARY 8, 2020

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. In reality, all risks are not the same.

Entrepreneur 129

Entrepreneur Resource Metrics Custom 129

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Identify your built-in biases and define compensating development and marketing strategies.

Customer 55

Customer Custom Marketing Social Media 55

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Marketing cost is not the best measure of success. Third: cost.

Sites 156

Sites Product Social Network Metrics 156

Startup Professionals Musings

FEBRUARY 12, 2022

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Changes in your organization’s core performance metrics. Probing the possible issues to fully understand what is happening.

eBook 111

eBook Metrics Examples Startup 111