How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Revenue Metrics. No metrics = high level, more generalized advice.

3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. Top 3 Important Facebook Marketing Trends to Watch and Emulate. The way to get ahead of the competition is to look at what they’re doing right and do it better.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. But we can also be way too early, ahead of the market and losing out on alternative opportunities that might have been more valuable.

Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. It’s easy to find someone to quote a size of market estimate.

After 20 years: Updating the Berkus Method of valuation

Berkonomics

So how do you use financial projections as valuation metrics when you know the odds of those being accurate predictors of the future are so very unreliable? For example, in Silicon Valley, a “big data” startup might competitively call for a $1.5 Well, it had to happen.

Should Startups Focus on Profitability or Not?

Both Sides of the Table

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market.

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How do you measure your effectiveness as a leader?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. There are many roads to Rio, so they say.

Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.

8 Startup Lessons From “The Founder” Movie

InfoChachkie

As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage. Measure What Matters – The McDonald brothers were dogmatic about tracking metrics.

It’s Morning in Venture Capital

Both Sides of the Table

They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly. And by the C round it seems like investors feel more confident in setting a fair market value.

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. And it’s not infrequent where somebody mentions a market I’m thinking about and I think, “didn’t I just see company x, y, z nine months ago who was playing in this space?”

What I’ve Learned About Venture Funding

Both Sides of the Table

Our perspectives on the topic wax and wane with market cycles. Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. The market clearly believes that. VC funding.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets.

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What I *Would Have* Said at TechCrunch Disrupt

Both Sides of the Table

We need venture debt, factoring companies and public markets. There is no way for people to keep prices down – it’s a competitive market. The only solution as an investor is to sit the market out as Chris Sacca said he’s inclined to do.

Who Should be on Your Startup Board?

Both Sides of the Table

This is the norm and unless you have a hugely competitive round it’s not worth fighting. In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor).

Startup Fundraising 101: Getting Ready To Raise A Round

Tech Zulu Event

The bottom line is that you should raise to accelerate growth and in order to optimize market timing. There’s plenty of capital out there, but there’s also a lot of competition for startup funding. First things first. Why raise funds?

Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market.

Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. You need product / market fit. Product / market fit is everything. Markets decide.

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Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. The market response model is an analytical model, which quantifies how markets respond to stimuli.

Doing the Right Thing > Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. They’re tasked with doing … marketing.

This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

7 Ways to Fail When Applying to an Accelerator

Tech.Co

For instance, we ask what makes your solution special and, in another question, ask you to specifically drill down into your competition and how you are better. You don’t need to list your competition in both places. We want hard data and metrics – we want proof.

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How I Invest

Both Sides of the Table

I spend hours thinking about the products, competitors, market opportunities, recruiting and financing of these businesses. As a starting point I have to believe the founder has the attributes of an entrepreneur that matter most to me : Tenacity, resiliency, inspiration, perspiration, attention-to-detail, competitiveness, decisiveness, risk tolerance and integrity.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought.

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Startup CTO or Developer

SoCal CTO

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. Given likely market changes, how will we design and build so that the systems can respond to marketplace changes?

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Why You Need to Ring the Freaking Cash Register

Both Sides of the Table

I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. In your market conditions knowing what I know I would tend to go for it. The market.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual. Market Structure. Competition.

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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market.

In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. We spoke about what succeeds early in technology market evolutions.

Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

Erin Korogosky – Beckon , Performance management for marketing companies. Alex Taub – Social Rank , Twitter metrics and engagement tool. I know what you’re thinking. A recap? Of SXSW? That was ages ago!

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Automated Advertising Next Generation of CRM?

Frank Addante

It later expanded into customer service management, marketing, etc. This has given companies a competitive advantage, allowing sales reps to be acutely aware of their customers needs and increase their responsiveness.

Lead Developer to CTO at a Startup

SoCal CTO

Given likely market changes, how will we design and build so that the systems can respond to marketplace changes? How do we need to structure the systems to get ahead and stay ahead of the competition? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? I received a great question via LinkedIn: I'm the founding engineer and working hard to launch my startup.

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A year in review: productboard’s top 10 posts from 2017

socalTECH

Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. It means competition is more fierce because formidable new competitors can arrive overnight. from sales to marketing, product, to ops and finance?—?centers

16 Great Startup Posts from March

SoCal CTO

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) It’s the old – 5% of massive market gives us a big number. Some great posts in March The following are the top items from featured sources based on social signals.

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