Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition.

How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. competitor bashing investor pitch sustainable competitive advantage

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Skip the fuzzy marketing terms, like “easier to use” and “more functions.”

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase.

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? This interactive session will address methods of uncovering market information when there simply aren't any established sources or published reports.

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups.

Pick your pricing niche carefully. Defend it.

Berkonomics

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Some examples: Wal-Mart is known for lowest prices, often for identical merchandise found in other stores for more.

What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. Have you looked at competition? How well financed is the competition?

Ten Top Product Pricing Models for Startups

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off. Vente Privee already had market power.

A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product line pricing. Feature pricing.

How You May be Signaling Price without Knowing It

Both Sides of the Table

This is extra frustrating in an era in which all you read about is how frothy the VC / funding market is these days. Obviously the diagnosis can have many route causes: Sometimes it’s a question of a market that is less sexy than the current VC fad.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He said it was better than the Yellow Pages because he would provide pricing transparency. they can build teams that really focus on building & marketing great products. Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers.

Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.”

7 New Dimensions Of Market Value In This Digital Age

Startup Professionals Musings

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. Internet disruptors make prices and margins transparent.

A Stronger Economy Means More Competitive Threats

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry.

TrueCar Names Dealer Marketing Head

socalTECH

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. TrueCar has been in a big push this year to become more friendly to automotive dealers, many of whom have had a highly adversarial relationship with the company, due to its focus on price transparency and pricing competition.

More Drama on the Cloud Price Wars Front

Tech Zulu Event

Perhaps it should come as no surprise that the cloud price wars have flared up once again. After taking a brief hiatus amidst nervous tensions, competition between cloud computing vendors has reached a fever pitch in the past month.

Entrepreneurs Need to Master Competitive Selling

Startup Professionals Musings

Yet, in today’s world of information overload and global reach, marketing and selling skills are critical to the success of every startup. Show them you are the highest value alternative, not the lowest price. Establish the competitive playing field early.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

8 Keys To Market Delivery Of Innovative Technologies

Startup Professionals Musings

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? This will create a connection with them, which demonstrates more value than price or quality. Scott Addis marketing products startup

Bio Roundup: Medicare Drug Prices, FDA Moves, Gene Therapy News & More

Xconomy

First is Alnylam Pharmaceuticals, which has spent 16 years and over $2 billion to try to bring an unproven form of medicine, RNA interference (RNAi), to market. Two imminent FDA rulings on two separate drugs aren’t just noteworthy for the patients they’ll help, but the long and winding road their developers have taken to get to this point.

News 49

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. I knew that if I didn’t define myself the market would.

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

What I learned from losing a million…Market knowledge comes FIRST.

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses. There is no competition.”

7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Reinforce your brand in international markets.

Pharmaceutical Price Controls Might Be Closer Than You Think

Xconomy

Amid the hue and cry over the Mylan EpiPen pricing debacle , Hillary Clinton unveiled her “ Plan to Respond to Unjustified Price Hikes for Long-Available Drugs. ” Clinton’s plan calls for “dedicated oversight to protect consumers.” Clinton proposes to combat “unjustified price hikes.”

Bio Roundup: Leiden’s Exit, Depression Data, a New Pricing Bill & More

Xconomy

He steered Vertex through a crisis when its hepatitis C business was squashed by competition. What will the legacy be of Jeff Leiden, the longtime CEO of Vertex Pharmaceuticals? Vertex surprised Wall Street this week by announcing Leiden’s seven-year run will end next spring. In some ways, his legacy is already written. Under Leiden’s watch, Vertex has become the leader in cystic fibrosis medicines and climbed industry ranks.

Ted Dhanik | Engage:BDR, LA Tech & the Marketing Scene

Tech Zulu Event

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. Entegrate, is the opposite of performance marketing.

Be a Unicorn: The Ultimate Guide to Marketing Your Startup Like a Pro

Tech Zulu Event

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. and magic is at the heart of the very best marketing.

Guide 109

6 Startup Strategies That Turn Off Most Investors

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. competition investor startup strategy

Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition.

Bio Roundup: Rare Disease Showdowns, Prices on TV, Dealmania & More

Xconomy

The market for drugs for rare or “orphan” diseases continues to grow. The field has gotten so competitive that multiple products are on the market for some diseases. Patients with the rare, debilitating transthyretin amyloidosis had no marketed. An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales.

Jumping into the App Game | Making Apps The Market Wants!

Tech Zulu Event

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Why you’re looking to join the app race dictates how you should approach the market. If it’s in a niche market, that’s even better.

What Entrepreneurs Should Never Say To Investors

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. bashing competition entrepreneur investor startup

Five ways to make your company stand out.

Berkonomics

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Me too” positioning is lost in the noise of today’s targeted marketing and corporate reach through inexpensive, but effective, use of Internet marketing.