Ingram Micro Launches Startup Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products and provider of cloud and other related services, has launched a new competition aimed at startups, thec ompany said this morning. According to Ingram Micro, its new Comet Competition is aimed at early stage, independent software vendors (ISVs), which will award $5M in money and funding to a total of 60 ISVs, through a series of 16 competitions, which it will conduct internationally.

6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Skip the fuzzy marketing terms, like “easier to use” and “more functions.”

Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition.

Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Email readers, continue here…] Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. Obsession.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it?

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. He thought, “This way any product you launch you can talk instantly with and get feedback from customers.&#

Meet Our Startup of the Year Competition Semifinalists: Picking Duck

Tech.Co

Among the participants that applied for the online competitions, only a progressed into the semi-finals. Tech.Co: Since launch, what was the most challenging part of gaining market traction? There’s a lot of work that goes into selling the product to users who are already doing something a certain way. Tech.Co: What was the road like leading up to your initial pitch for the competition?

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

7 Reasons To Think Positively About Competition

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Here are seven key ways to do this: Frame the competition as manageable. Investors want to see evidence of your sustainable competitive advantage.

Investors Look for These Six Competitive Elements

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” First to market, for example, is not sustainable. The competition is transportation, not slow machines on tracks.

Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective. Perhaps buyers cannot obtain attractive financing in the current market. It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” First to market, for example, is not sustainable. The competition is transportation, not slow machines on tracks.

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

HipTraveler | Taking Startup Competitions by Storm

Tech Zulu Event

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

Meet Our Startup of the Year Competition Semifinalists: Mobile Therapy

Tech.Co

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals. Tech.Co: Since launch, what was the most challenging part of gaining market traction?

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Mark Zuckerberg seems to be me to be one of the most talented young technology professionals of his generation and seems to have an amazing vision for technology and product. Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

10 Commonly Held Myths That Limit Competitive Efforts

Startup Professionals Musings

The expert myth often leads to another myth, which argues that bigger incentives, monetary or otherwise, will increase motivation and hence increase innovation productivity. Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors.

Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.”

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. Can you develop a product or service to meet these new expectations? Are you being left behind?

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

Competition Gets Fierce For ParkMe, As Streetline Finds Funding

socalTECH

It looks like competition is heating up in the smart parking market--and for local parking technology firm Parkme , which is based in Santa Monica--as yet another company announced Thursday more funding for giving consumers real-time information about available parking spaces.

Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. If a continuing fee, the license could be based upon units of the product incorporating your IP.

IP 170

Strategic Marketing of Technology Products

SoCal Tech Calendar

Tuesday, June 9, 2009 -- Strategic Marketing of Technology Products. Bring better market insight, marketing process, and marketing effectiveness to competitive strategy in your technology-driven business. See [link] (more

A Stronger Economy Means More Competitive Threats

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry.

Savvy Entrepreneurs Plan Both Business And Product

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. A product plan is never a substitute for a business plan. Opportunity segmentation and competitive environment.

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. However, rather than travel services, it''s for products.