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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It But the film has my brain buzzing all week about obsessive and competitive people.

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Switching costs: A competitive advantage?

Berkonomics

Here’s important homework for your marketing effort. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Pull out a piece of stationery that had been sitting unused for over a decade and write in longhand? And that is a lesson for all of us in marketing.

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Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Startup 102
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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities.

Content 146