Remove Competition Remove Media Remove SEM Remove Study
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379
article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition.

Startup 150