How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Revenue Metrics. No metrics = high level, more generalized advice.

California Clean Innovations Fast Pitch Competition

SoCal Tech Calendar

Friday, May 7, 2010 -- California Clean Innovations Fast Pitch Competition. Part business plan, part live presentation, Clean Tech startups will compete in this exciting event by presenting their case to a panel of Venture Capitalist judges who rank the business attractiveness using a variety of performance metrics.

Framework Benchmarks Round 16

TechEmpower

Most importantly, the community has been contributing some amazing test implementations and demonstrating the fun and utility of some good-natured performance competition. Across the board, our sanity checking of performance metrics has indicated Docker's overhead is immeasurably minute.

Does your team know your playbook?

Berkonomics

From experience and from information about the competition, a coach creates a playbook that contains detailed plans for actions or plays that the entire team must know without question and execute without pause in order to win games and advance toward the playoffs.

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Turn “process” into “game.”

Berkonomics

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create and publish metrics as goals and comparisons to past accomplishments.

Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. The biggest error in planning may not be spreadsheet calculation error.

Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.

How do you measure your effectiveness as a leader?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. There are many roads to Rio, so they say.

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck. Competition isn’t won or lost by your marketing decks?—?it’s I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.

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What I’ve Learned About Venture Funding

Both Sides of the Table

With perfect information and too much competition you pay up or they walk right down the street and get it from somebody else.” I’ve seen many a VC firm argue that “if we give them $10 million then they will massively pull away from competition and we crowd out the market.”

The Loneliness of Success that Nobody Talks About

Both Sides of the Table

Every $10 million financing only puts more pressure on the founders to figure out how to hit the metrics to get to the next milestone and every company that raises $25 million puts a ton of pressure on their 10 competitors who haven’t.

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Semick: We’re a very metrics driven company, and we have been from the beginning.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. Perhaps having renewal rates with a good bonus spiff, have a component of MBO tied to usage performance metrics or spiff certain milestones like business plans. Run board meetings that force strategic discussions rather than cheering sessions focused on financial metrics.

This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Doing the Right Thing > Doing Things Right

Both Sides of the Table

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention.

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. This is part of a series on sales & marketing.

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How I Invest

Both Sides of the Table

As a starting point I have to believe the founder has the attributes of an entrepreneur that matter most to me : Tenacity, resiliency, inspiration, perspiration, attention-to-detail, competitiveness, decisiveness, risk tolerance and integrity. I think I’m better at the product stage of a business and helping with strategy, marketing, pricing, feature sets and so forth than I am at evaluating later-stage businesses based on financial results and business metrics and priced accordingly.

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Startup CTO or Developer

SoCal CTO

How do we need to structure the systems to get ahead and stay ahead of the competition? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost?

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Insights and Opinions: Why You Need to Ring the Freaking Cash Register

socalTECH

Think that the only metric that matters nowdays is the number of users you have or downloads of your mobile app?

Why Am I So Lucky?

Both Sides of the Table

Competition is fierce. He called me 15 months later excited to show me his metrics and wanted to talk about his A round. I’m a cynic by nature. And I think it pays to be so. I sometimes wish I were an unbridled, happy-go-lucky, assume-the-best-in-everybody sort of chappy.

Lead Developer to CTO at a Startup

SoCal CTO

How do we need to structure the systems to get ahead and stay ahead of the competition? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? I received a great question via LinkedIn: I'm the founding engineer and working hard to launch my startup. I seem to encounter a lot of people who want to attach a CTO label to me as I'm the only programmer on the founding team of three.

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

What in your product is truly differentiated in the market to solve this problem (where do you believe you’re strong against the competition in functionality or delivery). The team has stated it and has built metrics around key goals for future success.

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Why You Need to Ring the Freaking Cash Register

Both Sides of the Table

I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. I work with a lot of startups.

In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

We also spoke about technology systems in the perspective of global competition. He believes that one of the financial metrics taught at business schools and reinforced by Wall Street has accelerated offshoring of industries.

Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Once deployed, publishers are able to have their modules fully moderated and curated, view analytics based around key performance metrics and gain video, sponsorship and native advertising opportunities – an awesome thing especially for sports publishers.

A year in review: productboard’s top 10 posts from 2017

socalTECH

It means competition is more fierce because formidable new competitors can arrive overnight. At productboard we aim to bake best practices of product management straight into the interface, so you can improve the way you manage your products right out of the box.

6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

If you are deploying a freemium business model, test your upsell strategy on a portion of your users to establish concrete free-to-paid conversion metrics. “One of the big misconceptions in baseball is that playing the game keeps you in shape to pitch. I wish that was true. It’s not.”

Automated Advertising Next Generation of CRM?

Frank Addante

This has given companies a competitive advantage, allowing sales reps to be acutely aware of their customers needs and increase their responsiveness. Is Automated Advertising the next-generation Customer Relationship Management (CRM)?

Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

while acknowledging that San Fran deals are often higher valuations due to increased competition amongst investors. For me I think that investors have got to accept the new reality in pricing if they want to remain competitive in markets like we’re seeing now.

8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In Rob’s spare time he always seems to be going to a boxing class or some other competitive, physical activity. By being so metrics driven we can have a lot more quantifiable and objective discussions at board meetings and at mid-point reviews. .

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16 Great Startup Posts from March

SoCal CTO

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) Some great posts in March The following are the top items from featured sources based on social signals.

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Joey Flores On Earbits' Life, Death, and Resurrection

socalTECH

We had some investors very interested but wanted us to validate some metrics, so we spent time building things to prove those metrics. The number one thing we are doing is making a competitive listening experience for our users.

Top 29 Startup Posts May 2010

SoCal CTO

Klout Puts Metrics Into Social Media Management - Tim Berry's Blog - Planning Startups Stories , May 21, 2010 I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) No One Wins In Business Plan Competitions - Steve Blank , May 17, 2010 Last week one of the schools I teach at invited me to judge a business plan contest.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The metrics were good but we wondered how much better they would be when we expanded our product. Competition. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market. Many startup businesses – tech or otherwise – fail.

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