How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. How many through SEM? Revenue Metrics. Salesman Metrics.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market. Many startup businesses – tech or otherwise – fail.

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