Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. The danger of competing on price.

Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

You name the price; I’ll name the terms.

Berkonomics

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out, or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale.

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. PDMA SoCal. It's Monday morning. The company president calls you into his office after attending a brainstorm session. He announces, "Let's build a gold-plated widget!"

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

On Drug Pricing: FDA Backs Up Its Calls for Increased Competition

Xconomy

FDA Commissioner Scott Gottlieb has been very public in expressing his desire to provide increased competition and greater choice to American consumers in a bid to drive down prices of prescription medicines.

Pick your pricing niche carefully. Defend it.

Berkonomics

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Some examples: Wal-Mart is known for lowest prices, often for identical merchandise found in other stores for more.

What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. Have you looked at competition? How well financed is the competition?

Pharmaceutical Price Controls Might Be Closer Than You Think

Xconomy

Amid the hue and cry over the Mylan EpiPen pricing debacle , Hillary Clinton unveiled her “ Plan to Respond to Unjustified Price Hikes for Long-Available Drugs. ” Clinton’s plan calls for “dedicated oversight to protect consumers.” Clinton proposes to combat “unjustified price hikes.”

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

More Drama on the Cloud Price Wars Front

Tech Zulu Event

Perhaps it should come as no surprise that the cloud price wars have flared up once again. After taking a brief hiatus amidst nervous tensions, competition between cloud computing vendors has reached a fever pitch in the past month.

Bio Roundup: Dunsire’s Danish, Price Hikes, Rare-Disease Race & More

Xconomy

Xconomy was dumbstruck this week, and not by the fireworks overhead. Our friend and one of our earliest employees, San Diego editor Bruce Bigelow, died suddenly last weekend. Bruce covered everything—and everyone—in San Diego’s innovation scene, including the life sciences.

How You May be Signaling Price without Knowing It

Both Sides of the Table

He was price signaling without knowing it. My view is that investors in this situation start to form ideas about what the valuation would be even though you aren’t naming a price. By stating the amount of the fund raise, you set price expectations without knowing it.

Bio Roundup: Rare Disease Showdowns, Prices on TV, Dealmania & More

Xconomy

The field has gotten so competitive that multiple products are on the market for some diseases. The market for drugs for rare or “orphan” diseases continues to grow. An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He said it was better than the Yellow Pages because he would provide pricing transparency. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive.

ShopWiki Launches Barcode Scanning, Price Comparison App

socalTECH

The site--which is owned by Los Angeles-based Oversee.net --said the barcode app lets users check online prices while shopping at brick and mortar retail stores. The app allows users to scan the UPC for a product, and then instantly see competitive pricing from online retailers. Among features of the software are support for a wide range of international stores, including pricing in the U.S.,

Trump Pledges Lower Drug Prices, But Blueprint Is Short on Details

Xconomy

[ Editor’s note: Corie Lok co-authored this report. ] In a much anticipated speech at the White House this afternoon, President Trump unveiled a long-awaited plan meant to cut the cost of prescription drugs in the U.S.

Napster Lowers Pricing

socalTECH

Los Angeles-based Napster , the online music subscription service now owned by Best Buy, has just lowered the pricing of its service to $5 a month, including five, DRM-free music downloads. The drop in pricing is the first major change to the service since Best Buy purchased the firm in September of last year, for $121M. Napster is facing stiff competition from free music streaming sites such as Pandora, Slacker, Last.fm, and others.

Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Bio Roundup: Medicare Drug Prices, FDA Moves, Gene Therapy News & More

Xconomy

Two imminent FDA rulings on two separate drugs aren’t just noteworthy for the patients they’ll help, but the long and winding road their developers have taken to get to this point. First is Alnylam Pharmaceuticals, which has spent 16 years and over $2 billion to try to bring an unproven form of medicine, RNA interference (RNAi), to market. A positive FDA decision, which could come by Saturday, would mark RNAi as a bona fide drug-making method, and Alnylam as its standard-bearer.

News 44

The Entrepreneur Association Can’t Be Stopped | Holding 90 sec Fast Pitch Competition

Tech Zulu Event

The EA Conference annual fast pitch competition offers aspiring entrepreneurs the opportunity to pitch their business idea in 90 seconds or less to a panel of judges, providing high exposure to the investment and Venture Capitalist community. Get 20% off ticket prices by CLICKING HERE.

Bio Roundup: Drug Pricing, Cystic Fibrosis Showdown, Myovant & More

Xconomy

THIS WEEK IN DRUG PRICING…. —A coalition of investors pressed drug makers to justify price increases. The group filed shareholder resolutions with 11 companies and cited a Kaiser Family Foundation poll that cited Americans’ concerns over drug prices. The drug system went off the market in 2015, leaving Mylan’s EpiPen without competition and setting the stage for the furor over Mylan’s price hikes.

Five ways to make your company stand out.

Berkonomics

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Using price creatively.

Bio Roundup: Alnylam’s Moment, Read on Rebates, Skinny Plans & More

Xconomy

Millions of people might be on vacation as we hit the dog days, but drug makers and politicians aren’t taking a break from the gamesmanship over high drug prices. Drug companies are feeling increasing heat , too, via the President’s tweets shaming companies for price hikes, as well as FDA rumblings about looser drug importation rules.

Faster is sometimes more valuable than better.

Berkonomics

Dell’s response would be something like “Quality custom computers more quickly than the competition.” And in this company example, both quality and speed are the critical factors in competitive advantage. Which will you want to accent for your competitive advantage?

Bio Roundup: Generic Drugs Graft, ASCO Ahead, ElevateBio Rises & More

Xconomy

During his tenure as FDA commissioner, Scott Gottlieb often spoke about generics as a market force that could help tame climbing drug prices. A lawsuit is now claiming that many top generic drug makers routinely conspired to avoid competition. Generic drugs are supposed to give consumers more choices and a counterweight to more costly branded medications.

XPRIZE Launches New, $2M Ocean Health Prize

socalTECH

XPRIZE , the nonprofit organization which has been using large dollar prize competitions to spur innovation in a wide range of areas, has booted up a brand new, $2M prize around ocean health, the group said this week. xprize ocean health carbon dioxide emissions competition prize

Bio Roundup: Eli Lilly Tries Tau, Generic Insulin, NASH Cash & More

Xconomy

Pharmaceutical industry critics lament the cost of rare disease drugs, but some of the steepest price hikes have come on widely used insulin. But the university also allowed them to patent the improvements they made, which enabled them to slap higher prices on each new version. to offer competitive pricing pressure. The patent holder, the University of Toronto, gave companies the right to manufacture insulin.

Postmates’ newest feature is like Uber POOL for food delivery

TechCrunch LA

The feature illustrates how Postmates, one of the earlier entrants to the billion-dollar food delivery wars , is trying to remain competitive by appealing to price-sensitive customers. Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users.

When Your Startup Business Plan Needs to Be Revised

Tech Zulu Event

Maybe a major company with deep pockets has embarked on a product line extension and is set to launch a product in direct competition with yours, or maybe, as with online gaming a few years back, the government decided to ban or sharply restrict your industry’s activities.

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. In this case, the competition was not from a company but a new technology. In most cases, it is the competitor with a better product, lower price, faster service, better reputation that is the threat.

Kelley Blue Book Launches New State-by-State Used Car Info

socalTECH

Irvine-based Kelley Blue Book , the provider of used car pricing information, said today that it has launched a new effort to provide more granular used car values, with the launch of pricing specific to 51 regions in the U.S. Kelley Blue Book has been seeing some competition in that area from companies like Santa Monica-based TrueCar, which has been providing zipcode-specific car pricing based on used car listings at its service Clearbook.

Bio Roundup: Pfizer’s Rare Results, U.K.’s CAR-T No, IPO Go-Go & More

Xconomy

Pfizer upped the ante in the field of transthyretin amyloidosis (ATTR) treatment, where competition to treat the rare disease has grown increasingly complex. Before you head out for the final summer getaway, catch up on the week’s headlines. We’ll start with what was—and wasn’t—in Pfizer’s data release Monday, top up with more ATTR news, then round up a slew of drug approvals, a slug of policy news, and a welter of financings and deals.

News 41

TrueCar Names Industry Relations Head

socalTECH

It's a smart move for the firm, which has been battling some in the auto industry over its service, which have made automotive pricing much more transparent--and far more competitive--for auto dealers. That has not necessarily been received positively by the industry, which has pushed back with laws affecting its pricing model in a number of states. truecar executive industry relations auto automotive pricing