Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. The danger of competing on price.

6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Competitive businesses have great teams, as well as great products.

ProducePay nabs $190 million debt financing to lend to farmers

TechCrunch LA

ProducePay’s pitch to farmers is the company’s centralized marketplace, which the company says offers growers higher pricing and certain payment from distributors along with better pricing for supplies and services like seed, equipment and logistics services.

You name the price; I’ll name the terms.

Berkonomics

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out, or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale.

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. All of these are competitors in terms of speed, price, or luxury. competitive advantage entrepreneur investor startup

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. competitive core business Facebook Mike Hoefflinger

Pelosi, Dems Unveil Price Plan: Are 25 Drugs Enough for Negotiation?

Xconomy

With the 2020 election just over a year away, House Speaker Nancy Pelosi (D-CA) has unveiled the Democratic Party’s answer to public discontent over high prescription drug prices.

On Drug Pricing: FDA Backs Up Its Calls for Increased Competition

Xconomy

FDA Commissioner Scott Gottlieb has been very public in expressing his desire to provide increased competition and greater choice to American consumers in a bid to drive down prices of prescription medicines.

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. PDMA SoCal. It's Monday morning. The company president calls you into his office after attending a brainstorm session. He announces, "Let's build a gold-plated widget!"

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products.

Pharmaceutical Price Controls Might Be Closer Than You Think

Xconomy

Amid the hue and cry over the Mylan EpiPen pricing debacle , Hillary Clinton unveiled her “ Plan to Respond to Unjustified Price Hikes for Long-Available Drugs. ” Clinton’s plan calls for “dedicated oversight to protect consumers.” Clinton proposes to combat “unjustified price hikes.”

What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. Have you looked at competition? How well financed is the competition?

A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product line pricing. Tiered or volume pricing.

Pick your pricing niche carefully. Defend it.

Berkonomics

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Some examples: Wal-Mart is known for lowest prices, often for identical merchandise found in other stores for more.

Ten Top Product Pricing Models for Startups

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Feature pricing.

Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.”

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. This competitive streak paid off.

A Stronger Economy Means More Competitive Threats

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry.

Bio Roundup: Dunsire’s Danish, Price Hikes, Rare-Disease Race & More

Xconomy

Xconomy was dumbstruck this week, and not by the fireworks overhead. Our friend and one of our earliest employees, San Diego editor Bruce Bigelow, died suddenly last weekend. Bruce covered everything—and everyone—in San Diego’s innovation scene, including the life sciences.

Bio Roundup: Leiden’s Exit, Depression Data, a New Pricing Bill & More

Xconomy

He steered Vertex through a crisis when its hepatitis C business was squashed by competition. What will the legacy be of Jeff Leiden, the longtime CEO of Vertex Pharmaceuticals? Vertex surprised Wall Street this week by announcing Leiden’s seven-year run will end next spring. In some ways, his legacy is already written. Under Leiden’s watch, Vertex has become the leader in cystic fibrosis medicines and climbed industry ranks.

How You May be Signaling Price without Knowing It

Both Sides of the Table

He was price signaling without knowing it. My view is that investors in this situation start to form ideas about what the valuation would be even though you aren’t naming a price. By stating the amount of the fund raise, you set price expectations without knowing it.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He said it was better than the Yellow Pages because he would provide pricing transparency. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive.

ShopWiki Launches Barcode Scanning, Price Comparison App

socalTECH

The site--which is owned by Los Angeles-based Oversee.net --said the barcode app lets users check online prices while shopping at brick and mortar retail stores. The app allows users to scan the UPC for a product, and then instantly see competitive pricing from online retailers. Among features of the software are support for a wide range of international stores, including pricing in the U.S.,

Entrepreneurs Need to Master Competitive Selling

Startup Professionals Musings

In my own effort to keep up with the times, I just finished a new book by Landy Chase, titled “ Competitive Selling: Out-Plan, Out-Think, Out-Sell to Win Every Time.” Show them you are the highest value alternative, not the lowest price. Establish the competitive playing field early.

Bio Roundup: Rare Disease Showdowns, Prices on TV, Dealmania & More

Xconomy

The field has gotten so competitive that multiple products are on the market for some diseases. The market for drugs for rare or “orphan” diseases continues to grow. An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales.

Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest. Price was everything, and customers would switch suppliers for pennies.

Custom 128

Trump Pledges Lower Drug Prices, But Blueprint Is Short on Details

Xconomy

[ Editor’s note: Corie Lok co-authored this report. ] In a much anticipated speech at the White House this afternoon, President Trump unveiled a long-awaited plan meant to cut the cost of prescription drugs in the U.S.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace.

More Drama on the Cloud Price Wars Front

Tech Zulu Event

Perhaps it should come as no surprise that the cloud price wars have flared up once again. After taking a brief hiatus amidst nervous tensions, competition between cloud computing vendors has reached a fever pitch in the past month.

Napster Lowers Pricing

socalTECH

Los Angeles-based Napster , the online music subscription service now owned by Best Buy, has just lowered the pricing of its service to $5 a month, including five, DRM-free music downloads. The drop in pricing is the first major change to the service since Best Buy purchased the firm in September of last year, for $121M. Napster is facing stiff competition from free music streaming sites such as Pandora, Slacker, Last.fm, and others.

Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Bio Roundup: Medicare Drug Prices, FDA Moves, Gene Therapy News & More

Xconomy

Two imminent FDA rulings on two separate drugs aren’t just noteworthy for the patients they’ll help, but the long and winding road their developers have taken to get to this point. First is Alnylam Pharmaceuticals, which has spent 16 years and over $2 billion to try to bring an unproven form of medicine, RNA interference (RNAi), to market. A positive FDA decision, which could come by Saturday, would mark RNAi as a bona fide drug-making method, and Alnylam as its standard-bearer.

News 52

Bio Roundup: Drug Pricing, Cystic Fibrosis Showdown, Myovant & More

Xconomy

THIS WEEK IN DRUG PRICING…. —A coalition of investors pressed drug makers to justify price increases. The group filed shareholder resolutions with 11 companies and cited a Kaiser Family Foundation poll that cited Americans’ concerns over drug prices. The drug system went off the market in 2015, leaving Mylan’s EpiPen without competition and setting the stage for the furor over Mylan’s price hikes.

Successful Startups Often Come With a High Price

Startup Professionals Musings

The result is a sinking feeling after some time that you are no longer vital and competitive in your own domain. Most entrepreneurs expect to face the “normal” challenges of starting a business, which include finding the right opportunity, building and executing a winning plan, and financing their venture. But many forget the pitfalls associated with traditional business jobs which can apply even to the smartest and most dedicated people running their own business.