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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

This is accomplished through aggregated, anonymized competitive benchmarking, market-level performance data across the major social and ad platforms, and curated news and conversation from industry leaders. To me, that’s the textbook example of “product-founder fit” and one of the reasons I believe this business will succeed.

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Ingram Micro Launches Startup Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products and provider of cloud and other related services, has launched a new competition aimed at startups, thec ompany said this morning. Ingram Micro said the competition is also being support by Microsoft's Microsoft for Startups group. READ MORE>>.

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GEN.G Esports Powers New Minecraft Competition With Crocs

socalTECH

is powering a new Minecraft build competition for casual footwear brand Crocs, the two said today. According to the companies, Crocs is launching a new Minecraft competition called Build Your Life in Color, which will be judged by a number of gaming influencers. Los Angeles-based e-sports organization Gen.G

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.