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How to Save MySpace

Jason Nazar

I wouldn’t bet against MySpace. I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor. MySpace has lost the battle as the “place for friends”. The following are my 7 Ways on How to Save MySpace. MySpace = Yahoo2.0: MySpace = Yahoo2.0:

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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. Friendster was a fad, Second Life was a fad, MySpace was a fad, and Facebook suddenly seems old school. That won’t build any competitive advantage. Where did your friends go?

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Design a product or service that you can sell. Sure, you may need to give the product away for free to get traction, but assume you will have to sell something someday to get profitable and stay alive.

Platform 118
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Sponsor some friendly competitive events with prizes. Market an image of exclusivity or premium only.

Marketing 170
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8 Signals That It’s Time for Change In Your Business

Startup Professionals Musings

No business or startup wants to be the next Myspace, or even the next RIM (BlackBerry), where changes in the marketplace were subtle. For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

eBook 111
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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Too many of the high user growth startups have been fads, and numbers can go down as fast as they go up, as per Friendster and MySpace. Understanding competitive early mover requirements.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Too many of the high user growth startups have been fads, and numbers can go down as fast as they go up, as per Friendster and MySpace. Understanding competitive early mover requirements.