Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.”

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

In the same year they won Business Insider’s Startup competition. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Let me not bury the lede.

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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. But there are other reasons people churn – low product quality, inability to understand the value of the product, costs, competitive products, etc.

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive.

Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. This article originally appeared on Forbes HERE.

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive.

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market. Many startup businesses – tech or otherwise – fail.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive.

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Interview with Billy Fried, Kijubi

socalTECH

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

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