Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346