The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies.

HTT Gets $1.2M Funding For Cleveland-Chicago Hyperloop Study


million for its feasability study to connect Cleveland to Chicago with its technology. million to finance a study, which it expects to take six to nine months to complete, with the backing of a large number of groups in the region, including Meggitt Aircraft Braking Systems, Corp., hyperloop transportation technology cleveland chicago study government akron cincinnati

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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. But the film has my brain buzzing all week about obsessive and competitive people. Obsession.

Hyperloop One Names Winners Of Challenge, Inks Study Deal With Colorado


Los Angeles-based HyperLoop One , one of the startups working to bring Elon Musk's vision of a high speed, tube-based transportation system to life, says it has named a list of the ten most promising routes for Hyperloop, and also inked a feasibility study agreement in Colorado around its systems. state on a feasibility study. Hyperloop One said it has entered into a public-private partnership with the Colorado Department of Transportation (CDOT) for a feasibility study in Colorado.

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USC Marshall Awards $50K In Seed Funding Competition


Six companies started by students at the University of Southern California's Lloyd Greif Center for Entrepreneurial Studies at USC Marshall have been awarded a total of $50,000 in seed funding, after competing in the center's New Venture Seed Competition held this week.

Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent. PDMA SoCal. It's Monday morning. The company president calls you into his office after attending a brainstorm session.

Mark Cuban on Why You Need to Study Artificial Intelligence or You’ll be a Dinosaur in 3 Years

Both Sides of the Table

And he believes with less companies going public there is less competition. Or Oculus or twitch went public there would be more competition and he believes that as a country this isn’t good for us.

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Recruitment Goal In Obama Precision Med Study: 1M in 3 or 4 Years


The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

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Bio Roundup: Obamacare Persists, FDA Approves, Vertex Wows & More


The attempt to repeal and replace the Affordable Care Act took a major hit this week from Senate GOP holdouts who said the Better Care Reconciliation Act either tore down Medicaid too much or left too much of the ACA in place. A straight-up repeal, floated by Senate majority leader Mitch McConnell, was also shot down. But as of this writing, McConnell will allow a vote next week to start open debate, much less tightly controlled than the secretive BCRA that went nowhere.

The Truth Behind Display Advertising: Adomic's Quest For Transparency


We had been building technology around a publisher interface, and starting seeing the same things from customers, who wanted to understand what was happening on their site, what their competition was doing, and what advertisers were doing.

Bio Roundup: Pfizer’s Rare Results, U.K.’s CAR-T No, IPO Go-Go & More


Pfizer upped the ante in the field of transthyretin amyloidosis (ATTR) treatment, where competition to treat the rare disease has grown increasingly complex. Before you head out for the final summer getaway, catch up on the week’s headlines. We’ll start with what was—and wasn’t—in Pfizer’s data release Monday, top up with more ATTR news, then round up a slew of drug approvals, a slug of policy news, and a welter of financings and deals.

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Judge the Judges | Gain an Advantage on the Startup Field

Tech Zulu Event

Your concept clearly is more developed than any of the competition. The color scheme of your pitch deck obviously will not insure you win a pitch competition. What I am saying is that you must approach a pitch competition like any other challenge or problem.

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Bio Roundup: $1B Deals, Data Bumps, Acorda’s Lumps, Generic OKs & More


The FDA reported that generic drug approvals are set to hit a record ; the agency under Commissioner Scott Gottlieb has moved this summer to increase generic competition and lower the nation’s high drug prices. With President Trump holed up in New Jersey, rattling his saber at Kim Jong-un and Mitch McConnell and ignoring his own commission’s advice on the opioid crisis, there was still life sciences news from the nation’s capital.

The Rise of Big Data in the Enterprise Space and How to Handle It

Southern California Edison Blog

In a study from NewVantage Partners, 48.4% million for the typical Fortune 1000 company, making big data analytics an essential step for a competitive enterprise. Gain a Competitive Advantage with Big Data.

The Truth About the Scooter Economy?—?An Insider’s Perspective

Both Sides of the Table

They also were exclusive to Bird so they gave the company a competitive advantage. Turns Out There Are Competitive Moats There were some tech meme’s out there last year that scooter companies had no moats. The Truth About the Scooter Economy?—?An

OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons


Minimal Science / Technology – Other than the technology associated with ecommerce, most successful MBA startups do not rely on technological innovations or fundamental, scientific discoveries to achieve a competitive advantage. A version of this article previously appeared in Forbes.

Money motivates.


Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. And there are some industries where tools such as stock options are considered mandatory for a company to be competitive.

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This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English


The campaign was so successful that it ran through the 1960’s and allowed Maidenform to sell their products at premium prices, well above those of their competition. A version of this article previously appeared Forbes.

Startup Lessons From Olympic Innovators


However, at most startups, competitive advantages are derived from a combination of invention and innovation, as described more fully in Inventor Or Innovator – Which Are You? They did not study the art of jumping or swimming in an attempt to create ideal methodologies.

Fixing Tech’s Gender Problem Starts With Company Culture


One of these bright lights is Santa Barbara-based HG Data - developers of the world's largest competitive-intelligence database. <Note: McKinsey & Company studies find that top-performing companies have the greatest number of women in top management positions and serving on Boards.

L.A. Business Council: West Coast's GDP Up Even As Clean Energy Efforts Ramp


According to the LABC and the UCLA study, the figures undercuts the argument that the U.S. must roll back its climate change policies in order for businesses to remain competitive and to thrive. The LABC said its studies found that California, Oregon and Washington all experienced strong GDP growth (32.2

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How Groups are Closing the Security Skills Gap, Boosting Diversity


According to a 2015 study from Frost & Sullivan and the (ISC)² Foundation, there could be more than 1.5 Companies around the world are reevaluating their methods for recruiting and retaining top talent and, even in innovation hubs like Boston, there is serious competition for talent.

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UCSB Tops Harvard & Wharton In Startup Wars


Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. A version of this article previously appeared in Forbes. Want to be an entrepreneur? Don''t go to Wharton or Harvard.

Craft your roadmap. Plan your trip.


Included in a business plan are financials, competitive landscape, marketing plans, and projected sales to name a few. Studies found that people who write plans are more likely to put their goals in action and increases your likelihood of success. By JJ Richa.

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Why We Can’t Let Luddites Ruin Global Trade

Both Sides of the Table

People who failed to industrialize, however well intentioned one’s goals, were at a competitive disadvantage to those who had. I know not everybody will agree but I can assure you those who don’t never studied Comparative Economics or Ricardo because the theory and math are very sound.

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Everything You Need to Know About Hyperloop


TransPod was founded by Sebastien Gendron and Ryan Janzen in September 2015 as Toronto Hyperloop, which was one of the 120 that competed in Elon Musk’s pod design competition. The SpaceX competition succeeded in opening up the Hyperloop market to new and innovative companies.

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Should Millennial Entrepreneurs Skip College?


Resources – Many campuses offer entrepreneurial students a variety of free resources, such as: incubators, accelerators, mentor programs, venture competitions (with meaningful prize money) and even seed funding. A version of this article previously appeared on Forbes.

The Corrosive Nature of Over-Introducers

Both Sides of the Table

These people are like the friend in college who always tempted you by telling you about the latest party when you were at the library studying. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks.

Five Startup Tips From Bill Gates


"The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth.

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Startup Children – How To Parent An Entrepreneur (Part IV) - Nothing Ventured, Nothing Gained


Many of the entrepreneurial lessons I learned from this adjunct Wharton study group, you too can share with your children. Amarillo’s advice is consistent with my comments in the Startup Competition ; get to know your competitors on a personal basis, while appearing as innocuous as possible.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. So they’ll have to look for other competitive advantages for distribution.

Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

What Startup Owners Need to Know About Employee Medical Benefits

Tech Zulu Event

These two developments represent the potential for major disruption in employer-sponsored medical benefit programs over the next decade or so, according to several studies. Even so, employers will need to keep their plans competitive in order to discourage marketplace health plan shopping.

Marketing Pre-Planning

Tech Coast Venture Network

“ In addition, study the competition and find out exactly what differentiates you from them. Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. Be very clear and detailed on who your customers are or would be.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. Competition. If you want to succeed you need to study the competitors. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market. Study your history.

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