socalTECH

JUNE 13, 2013

The Search Agency said it will award search marketers in the area of paid search, search engine optimization (SEO), social media marketing, mobile marketing, comparison shopping and search retargeting. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

Search Engine Optimization 170

Search Engine Optimization Paid Search SEO Social Media 170

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

OCTOBER 8, 2014

When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. You can hear many other amazing stories in this 1:1 interview ). What was Bill Gross’s heretical idea as portrayed to the tech elite?

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).

Competition 350

Competition Idealab Product Ideas 350

SoCal CTO

OCTOBER 5, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. That crazy chicken.

Startup 191

Startup Product Technology Venture Capital 191